Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. We had the self-serve ad tool and Power Editor before Ads Manager came along. Before that, you needed a third-party tool to do any website remarketing (FBX!).

Advertising 176

Advertising Metrics Cost Sentiment 176

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 165

Instagram Brands Collaboration Facebook 165

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 129

Advertising Features Facebook CPA 129

Sprout Social

SEPTEMBER 13, 2022

That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Save time with our powerful TikTok management tool. All-in-one TikTok management tool. But the platform may not have all the tools you need to manage a scalable video campaign or strategy.

Tools 123

Tools Strategy Video Library 123

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. Brief: The Facebook News Feed. Targeting 101.

Advertising 120

Advertising Facebook Training News 120

Unmetric

JUNE 18, 2019

To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side? By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. moment in their Facebook feeds. Define your target audience.

Advertising 111

Advertising Strategy Facebook How To 111

Twenty4 Social

AUGUST 27, 2020

3 Online Automation Tools To Free Up Your Time. There is an automation tool for all possible tasks, from email marketing to paid advertising models. The trick is to find the automation tools that fit into your lifestyle and business model. Here are 3 of the better automation tools out there. #1 1 – MailChimp.

Tools 98

Tools Hubspot Startup Curation 98

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later. 2 Free Social Media Management Tools: Over. And Later is FREE!

Social Media Management 104

Social Media Management Social Media Tools URL 104

Keyhole.co

MARCH 2, 2023

We’ve put together a guide to the industry’s three most important social media marketing tools. Reading through this article, you’ll learn about the different kinds of tools, including their respective strengths, weaknesses, use cases, and requirements. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools HootSuite Marketing 52

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

Webbiquity SMM

AUGUST 24, 2021

Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

JANUARY 30, 2018

Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018.

Advertising 111

Advertising Tips Facebook Campaign 111

Keyhole.co

JANUARY 20, 2024

A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. A Facebook group essentially becomes free advertising. One-third sharing: Sharing content from others helps your feed seem less spammy. Also, remember that timing is key.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

AUGUST 12, 2016

News Feed Updates. New Publisher Tools for 360 Video. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. How does this impact advertisers? News Feed Updates. Control the Ads You See.

Advertising 60

Advertising Facebook News Feed 60

Ignite Social Media

FEBRUARY 3, 2021

The new Pages experience also includes a dedicated Pages News Feed. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. Full access Page managers will be able to use Admin Tools as a way to have oversight on the page. Removal of Page Likes.

Brands 184

Brands Facebook Metrics FAQ 184

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds.

Social Media 56

Social Media Tools UGC Curation 56

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.

Marketing 217

Marketing Authentication Trends Feed 217

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. This is a guest post by Gregory Smith. Hold on to your seats, as I unfold.

Advertising 130

Advertising Platform Twitter Trends 130

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Kikolani

APRIL 11, 2012

With those two techniques in mind, here are six simple, yet effective tools that might help you along the way to monitor what people are saying about you as well as actively develop and influence your online reputation. Another brilliant tool to track your name across the web is Social Mention. ” Twitter Search RSS Feeds.

Reputation 167

Reputation Blogger Tools RSS 167

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Companies often overlook the potential of the free promotional tools Facebook has. Use scheduling tools to plan and automate your posts in advance. Different marketing tools for Facebook 1. To post, click “Groups”.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JULY 30, 2018

• 96% of users use the tool to research something they’re about to purchase. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. They play automatically when viewed from a user’s feed. How to Advertise on Pinterest. • Women pin 92% of Pinterest Pins.

Advertising 84

Advertising Embedding CPC Types 84

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

Advertising 50

Advertising Authentication Meme Film 50

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? advertising budget.

Advertising 102

Advertising CPM Video iPad 102

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook also accounts for 2 million advertisers, and thus, it is considered a crucial part of formalizing your marketing strategy if you are actively using Facebook as a channel to reach out to your audience. Thus, to ease your job, here we have squeezed out the 10 most effective Facebook marketing tools from plenty of tools.

Campaign 88

Campaign Tools Social Media Facebook 88

Ignite Social Media

JANUARY 7, 2022

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently. Step 2: Select the sticker tool from the top navigation bar. After this, tap “Done”.

Posterous 155

Posterous Instagram Newsletter Features 155

Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. Just like the traditional retail experience, social feeds can become hectic during the holidays.

Curation 120

Curation UGC Feed Feedly 120

Jon Loomer

JULY 29, 2019

Instagram and Facebook feeds are still the most prominent placements for an advertiser to go, however, there are new placements like Instagram stories that create plenty of other opportunities. They are a consistent performer, but I find the budget can still get eaten by feeds. A common pain point for advertisers is testing.

UGC 167

UGC Facebook CPA Upcoming 167

Ignite Social Media

SEPTEMBER 16, 2021

In my experience, it helped brands understand the whys and hows of people using social media tools and networks. In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder.

Survey 148

Survey MySpace Microsoft Social Media 148

Jon Loomer

OCTOBER 30, 2015

One of the most common questions I get is concerning the tools I use. I’ve written on this topic before , but it’s been two years since the last time I’ve discussed the tools I use. I still use some of those tools, but some I don’t and I’m using several more now. I use a lot of tools.

Tools 114

Tools Facebook Marketing Tweetdeck 114

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. These are often used as advertised (also referred to as sponsored) posts only.

Publishing 163

Publishing How To Facebook Advertising 163

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. People are receptive to advertising. ” Loyal followers will advertise for you.

Instagram 117

Instagram HootSuite UGC Influencer 117