article thumbnail

Online Video Is Just As Expensive As TV Advertising

Twist Image

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? advertising budget.

article thumbnail

5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

Buffer Social

Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

In advertising, a specific product or service may only be relevant to owners of certain devices. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.)

Mobile 174
article thumbnail

The Apple iPad. Greatest thing since iSlicedBread?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. Now its time for me to interject my thoughts… Here they are: The iPad is nothing more than a glorified IPhone, only bigger. (Yes Greatest thing since iSlicedBread? and Why Google Wave? (1)

iPad 93
article thumbnail

Can you Run your Business with only an IPad?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Can you Run your Business with only an IPad? Owing to the fact that the IPad is more of a content consumption device than anything else, this will be an interesting twist. What do you think? Can Paul do it?

iPad 93
article thumbnail

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

of Pages Manager for iOS with several new features, including the ability for page administrators to pin and unpin posts on their pages, create and edit events on iPad, and more (AllFacebook). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176
article thumbnail

Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199