Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

MARCH 30, 2010

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? How … Facebook! And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information. Spread Local Messages.

Retail 60

Retail Facebook Hosting Eventful 60

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Facebook integrates Partner Categories into “Detailed Targeting” within an ad set. The first shoe drops.

Facebook 168

Facebook Advertising Privacy Retail 168

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 220

Social Media Reddit LinkedIn Research 220

Twist Image

JUNE 30, 2013

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.

Retail 94

Retail Industry Advertising Brands 94

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. In other words, retailers need to accept criticism before they can look honest.

Retail 55

Retail Trends UGC Authentication 55

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Twist Image

APRIL 9, 2017

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. Is this the end or just the beginning of retail?

Retail 56

Retail Advertising Industry Influencer 56

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Facebook introduces new shopping features. Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Retail Conversation 145

The Realtime Report

AUGUST 28, 2012

Play.com is very happy with its Facebook fans. The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. over 357,000 Facebook fans. over 47,000 Twitter followers.

Retail 170

Retail Facebook Activities Social Media 170

Ari Herzog

AUGUST 30, 2012

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. The only other product that is advertised is for Boar’s Head meat. My gym has Twitter and Facebook decals on the front door (bottom right). I worked for a beer and wine distributor in my first job out of college.

Retail 130

Retail Social Media Small Business Compete 130

Akamai Marketing

JANUARY 1, 2015

We used promotions on Facebook to build this list. Akamai Marketing developed a promotional Facebook campaign and contest that created curiosity and conversation among it’s target market while highlighting the variety of stores and shops in the shopping center. Results: Increased Shopping Center Traffic: 178%.

Case Study 100

Case Study Retail Study Eventful 100

Twist Image

APRIL 9, 2017

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. Is this the end or just the beginning of retail?

Retail 49

Retail Advertising Industry Influencer 49

Jon Loomer

MARCH 22, 2018

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. Most advertisers test a 1% lookalike of previous customers as their first prospecting audience. Smart advertisers will try to avoid any overlap north of 20-30%. What should I do?”.

Strategy 167

Strategy Facebook Training Advertising 167

Twist Image

JANUARY 30, 2018

Lots of information about Facebook and our health in the past few episodes. Well, pushing this idea further, Salesforce founder, Marc Benioff suggests to The Guardian that maybe Facebook should be regulated like the cigarette industry. Everyone thought Amazon was going to kill retail stores. Tags: advertising agency.

Retail 55

Retail Mobile Advertising Industry 55

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? It depends.

Cost 94

Cost CPC Facebook HootSuite 94

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

Engagement 194

Engagement Automotive Brands Paid Search 194

Sherrilynne Starkie

FEBRUARY 24, 2013

Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Click here to start to receive my newsletter. Related articles. Social media demographics.

Social Media 279

Social Media Retail Newsletter Study 279

Sherrilynne Starkie

DECEMBER 7, 2013

I was really impressed with the website of that Canadian retail giant, The Bay. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. PLEASE LIKE MY FACEBOOK PAGE.

Retail 296

Retail Adwords Statistics Privacy 296

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. The true state of digital advertising.

Advertising 40

Advertising Automotive Retail Mobile 40

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Communities 234

Communities Facebook How To Consultant 234

Twist Image

APRIL 7, 2017

From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. The company's ad business is 'gaining significant momentum' and will take market share from Google, Facebook, and others. Staggering.

Google 66

Google Retail Facebook Advertising 66

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops. Teeth-whitening brand Zimba was among the earliest adopters of Facebook Shops, eager to assess whether the social commerce platform would help it drive sales. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 132

Advertising Marketing How To Education 132

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Travel.

Hotels 113

Hotels Travel Facebook Advertising 113

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We indexed 130 Subway Facebook images and found that 28% showed a person. Our Hypothesis.

Research 164

Research Engagement Facebook Retail 164

Ignite Social Media

JULY 31, 2019

Facebook Makes Ad Targeting More Transparent. Facebook’s latest transparency efforts lets users see more information about how advertisers are reaching them. The changes include providing Facebook users with reasoning behind why they are being shown specific ads beyond simple demographic match or internet history.

Trends 126

Trends Social Media Price Retail 126

Twist Image

SEPTEMBER 28, 2012

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy.

Adwords 102

Adwords Facebook Retail Apple 102

Ignite Social Media

MARCH 23, 2020

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays. Pin them to the top of your brand Facebook page so people can find them.

CPM 175

CPM Social Media CPC Sample 175

Twist Image

APRIL 10, 2017

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . Tags: advertising agency. Uber is back in the news. It's not good news. App of the Week: Postepic. Take a listen right here. app of the week.

Retail 49

Retail Class Eventful News 49

Social Media Marketing

MARCH 27, 2018

With a Mediacom Service Internet connection, you can easily run a number of Facebook ads to read your targeted audience (potential customer) groups. Nowadays, almost every major commercial brand and non-profit organization chooses to run their ad campaigns on Facebook and other social media applications.

Facebook 93

Facebook Module Overview Analytics 93