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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

NoFollow 198
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. The use of sponsored content and native advertising also continues to increase as publishers look for additional sources of revenue. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

SEO 100
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Build Backlinks – 14 Easy Ways

Convince & Convert

And while tweets, likes, and +1’s are now becoming important ranking factors alongside links, having websites link back to you is very much still a basic requirement for getting search engine fueled website traffic. Plus, you can submit articles you want to promote, and links to those articles are followed by search engines.

Hubpages 167
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites.

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How Sponsored Posts Can Ruin Your Blog

ProBlogger

I suggest you pursue other advertising strategies if you are looking for a way to monetize your site. Most bloggers who charge a fee to place sponsored posts do so arguing that these posts are “advertising.” I don’t have a problem with affiliate marketing or any other business model that makes money from great content.

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Lessons to learn from Blekko and T-Shirt marketing

The Way of the Web

You may or may not have heard about a relatively new search engine named Blekko – and fortunately it doesn’t matter hugely in the context of this post. But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. Isn’t that lovely?

CPM 33
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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content. Remember that link building should not just be solely for increasing search engine rankings or building up PageRank. Google’s Panda update. Use Google Authorship.

Blogger 42