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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. But I have a suspicion as to why they are wanting us to put nofollow links in press releases now. But I digress.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. It does not apply to instances in which regular editorial content is given a sponsor treatment.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

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How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. I’m using Search Engine Land in the example above. I would like to note that those text link ads do not appear to have the “nofollow” attribute on them. Take a look at the example below.

Google 146
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3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

Links in all the content are typically nofollowed and comply with all FTC and Google Webmaster Guidelines. link building Search Engine Optimization' Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

The use of sponsored content and native advertising also continues to increase as publishers look for additional sources of revenue. For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. So make sure to get it right.

SEO 100
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. What Horrible Things Did Time Magazine Do in 1964?