Jon Loomer

AUGUST 26, 2016

In June, I started a free webinar series for beginner , intermediate and advanced advertisers. Until the kinks are worked out of my process, I’ve focused only on remarketing to the groups who sign up for these webinars. But after a modest start, I now commit a few hundred dollars per day to webinar promotion.

Facebook 60

Facebook Training Groups Groups 60

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. For example, a key driver of success for Amazon’s advertising strategy is its Amazon Prime Day online activities and in-person events, which are heavily promoted on social channels.

B2B 62

B2B Marketing ROI Hubspot 62

Ignite Social Media

MARCH 23, 2020

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. If this is a good time for you to learn about TikTok, join our free 30-minute TikTok for Marketers webinar on March 24 th at 1:00 Eastern. Right behind Zoom is TikTok on the charts.

CPM 175

CPM Social Media CPC Sample 175

Amy Porterfield

AUGUST 17, 2016

My friend and Facebook ad EXPERT, Rick Mulready, is back and together we are answering the number one question we both get asked all of the time— How much should I spend on Facebook ads to ensure a successful webinar? Today we have THE formula that will help you calculate your exact cost per webinar […].

Facebook 47

Facebook Cost Questions Marketing 47

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Jon Loomer

JANUARY 8, 2020

Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? Your Cost Per Action won’t be great. Any action that you take as an advertiser that limits volume of actions for an ad set is going to affect the Learning Phase. You need to get through it first.

Facebook 173

Facebook Campaign Aggregator Advertising 173

Jon Loomer

JUNE 12, 2019

The ongoing chatter of the Facebook advertiser community also reflects this schizophrenic nature. I asked some of my favorite advertisers what they’ve seen in regards to CBO and have detailed their recommendations into helpful takeaways below. We use a mix of target cost and lowest cost optimization with automatic bid.

Campaign 167

Campaign Guidelines Upcoming Course 167

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. This has opened up new possibilities for brands looking to harness the power of social media advertising. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads. Image Source: eMarketer. Use LinkedIn Ads.

B2B 217

B2B Brands LinkedIn Influencer 217

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets. TikTok is also testing a self-serve platform with a select group of advertisers. Since its acquisition TikTok has exploded in popularity, boasting over 1.5 In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Convince & Convert

MARCH 6, 2017

They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss! Samantha and Jonny are going to dive DEEP in this webinar, but here are a few reasons why measurement remains elusive for many social media marketers: 1. We Don’t Know What to Measure. What are their salaries?

Social Media 117

Social Media NGO ROI Research 117

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. You just have to start at the beginning and learn as you go.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Pam Moore

AUGUST 22, 2018

Let’s get together and let me show you or your social media team on a FREE WEBINAR ” Three Easy Steps to Get Your Social Media Budget Approved and Your Boss OFF Your Back! ” so that you can avoid this scenario at all cost. Sign up for the live webinar here. Grab your webinar seat now. Time: 2pm et.

Social Media 94

Social Media Startup Training Team 94

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Jon Loomer

OCTOBER 29, 2021

First, I could never replicate it because the costs were SO MUCH lower. The final ad in that experiment generated 634 webinar registrants on an ad spend of $13.64 If you’re lucky, they’ll even complain if they don’t see them (this happened!). A whole lot has changed since that original experiment in 2015.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Jon Loomer

JANUARY 26, 2017

I’ll cover these things on my free webinar on Monday. Beginning on Monday, I decided to finally start a couple of Facebook campaigns to promote Keys to Success: A Free Webinar for Facebook Advertisers , which occurs next Monday. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads).

Examples 60

Examples Facebook Campaign Conversation 60

Jon Loomer

APRIL 27, 2017

This was a big pivot for me, after focusing exclusively on Facebook advertising for the past several years. And when I wrote about Facebook, it could be about personal use, privacy settings, basic marketing or advertising. It wasn’t until I got hyper focused on advanced Facebook advertising that I found my footing.

Communities 133

Communities Price Groups Groups 133

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

B2B 198

B2B Social Media Marketing Survey 198

Hootsuite

FEBRUARY 18, 2020

This makes it easier to track leads and measure how much they cost. This format on YouTube is designed to help advertisers drive a specific action—including generating leads. Learn more about YouTube advertising. Here are the results: Webinars 35%. times more sales leads in its next campaign and lower the costs per lead.

Social Media 145

Social Media How To HootSuite Discount 145

agora pulse

SEPTEMBER 23, 2020

For example, you might want to increase web traffic by X%, improve engagement by X%, or bring in X% more attendees for your webinars. Management will be looking at the overall cost of your social media operation versus the results. Costs include social media tools , paid advertising, giveaways, and of course, your salary.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

FEBRUARY 13, 2020

One of my favorite quotes in the webinar came from Skylar right here: Organization is KEY here! On organic, you are going to want to be looking at things like link clicks and, on paid, cost per click. It’s easy to look at continued education as an extraneous cost, but do some math. How are you making an impact today?

Skills 108

Skills Metrics Report Organization 108

Ignite Social Media

JUNE 12, 2018

Not only is it a cost-efficient way to reach users who’ve already expressed interest, but it’s essential in understanding where your customer is in the journey, and tailoring your approach to meet them where they are.” “Reach on Facebook will continue to decrease and Snapchat is going to struggle to bring in advertising dollars.”

Social Media 90

Social Media Applications Hosting Cost 90

Pam Moore

AUGUST 22, 2018

Let’s get together and let me show you or your social media team on a FREE on-demand WEBINAR ” Three Easy Steps to Get Your Social Media Budget Approved and Your Boss OFF Your Back! ” so that you can avoid this scenario at all cost. Watch the webinar replay here. Grab your webinar seat now.

Social Media 60

Social Media Startup Training Team 60

Small Business Mavericks

APRIL 27, 2011

You decide you want your group to meet in the back room of your store so you start a Meetup group and advertise that your group will meet at your store location (provide the address please) on Tuesday evening at 7 p.m. That’s good incentivized advertising. This makes sense since you own a retail shoe shop. when your store closes.

Marketing 150

Marketing Case Study Press Release Groups 150

Twenty4 Social

OCTOBER 19, 2020

An email audience is a list of email addresses to which you will email your newsletters, advertising and promotional materials. It’s certainly possible to reach a worldwide audience with other types of advertising. But, the costs associated with email marketing are remarkably small in comparison.

List 90

List How To Influencer Course 90

Ignite Social Media

JUNE 1, 2022

By creating sponsored posts or ads on Facebook, Twitter, or Instagram, you can reach a large audience of potential attendees and promote your virtual event cost-effectively. With paid advertising , your ad campaign can get laser-targeted with only the people interested in attending your event. Webinar Platforms.

Eventful 161

Eventful Social Media Marketing Influencer 161

Pam Moore

MAY 19, 2023

Improved marketing attribution: AI can accurately attribute your marketing efforts (campaigns, content, social media, advertising), to conversions and revenue. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Improved marketing attribution: AI can accurately attribute your marketing efforts (campaigns, content, social media, advertising), to conversions and revenue. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 147

Team Marketing ROI Training 147

Webbiquity SMM

DECEMBER 10, 2013

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises (88%) than SMB forms (76%). ( DeSantis Breindel ). What’s the ROI of Content Marketing? Cox Business ).

Statistics 207

Statistics B2B Content Marketing 207

Stay N' Alive

SEPTEMBER 23, 2013

I learned ways to advertise on Facebook that many Marketers today still come to me asking about. I''m kicking it off TODAY with the announcement of my first webinar in the program! This is potentially thousands of dollars in savings you''ll get from the knowledge you''ll receive in the webinar! Have you ever seen $.002

Marketing 99

Marketing Software Consultant Skills 99

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

JANUARY 24, 2011

But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 247

Tools Adwords Marketing Class 247

Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode.

B2B 185

B2B Trends Marketing Technorati 185

Social Media Strategies Summit

FEBRUARY 13, 2020

The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Buffer Social

AUGUST 16, 2023

By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. Build a tailored portfolio of successful campaigns to advertise my business. Plus, these cards save you printing costs.

Strategy 74

Strategy Press Release Startup Reputation 74

Jon Loomer

OCTOBER 5, 2017

I conduct live webinars to my private communities via Facebook Live. I create webinars and live training programs that I can repeat again and again. Facebook advertising is a deep topic. Of course, that gave me one more thing I could advertise… Facebook Ads. Costs are very close. How do I look? The results?

Video 154

Video Facebook YouTube Publishing 154

Oktopost

SEPTEMBER 22, 2021

A cost-saving tactic you should employ is using LinkedIn’s helpful Website Demographics tool, where you can see exactly who is engaging with your ads. The Google Display Network (GDN) is the largest advertising network on the internet. Standard LinkedIn ads are great for segmenting your list and targeting key decision-makers.

B2B 136

B2B Social Media Strategy LinkedIn 136