yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 207

Statistics B2B Content Marketing 207

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Need some extra help for social marketing, branding, content or digital marketing strategy? .

Social Media 165

Social Media How To Marketing ROI 165

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

yMarketingMatters

JUNE 24, 2017

Based on the workshop topics underpinning the Conference, these should be the key components of your social media and online strategy: Content Creation. Advertising. Mobile Responsiveness for EVERYTHING! Measurement & ROI. Provide valuable content. Allocate advertising budget to amplify your presence.

Conference 177

Conference Social Media Tips Findability 177

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Twist Image

JANUARY 24, 2014

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it, share it, talk about it, etc. This isn''t just about mobile either.

Content 100

Content Notification Mobile Advertising 100

Hootsuite

MAY 16, 2022

It depends on what industry you’re in, who your competitors are, the time of year, the time of day, how you target your audience, your ad content… and so on. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. Everything is being driven by mobile.

Marketing 199

Marketing Syndication Adwords Social Media 199

Pam Moore

SEPTEMBER 21, 2016

In addition, optimizing conversions requires quality content writing of headlines, call to actions, and even button placements. How to increase sales, leads and ROI with conversion rate optimization. Content Editorial Calendar (12 month editorial content marketing calendar template). Conversion rate definition.

ROI 60

ROI Conversation Training Template 60

Pam Moore

JULY 5, 2017

What content is converting to real business? What content is producing the most leads? How much of your web or blog traffic is coming from mobile devices? What content your audience likes? What content is truly engaging your audience? What content your audience is ignoring?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

APRIL 14, 2017

billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device. 12 Visual Content Marketing Ideas that Get Shared Like Mad. Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. You can do better!

Template 167

Template Templates Facebook iPad 167

Pam Moore

MARCH 9, 2020

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. Why less is truly more when it comes to social media, digital and content marketing. They talk about differentiation and how to stand out from the crowd.

ROI 78

ROI Strategy How To Marketing 78

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. Schedule amazing content, faster. Get a holistic overview of your content.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

APRIL 27, 2022

Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. Create mobile-deep links. Key features: Create branded links .

URL 105

URL Engagement Domain Name API 105

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. This is how ROI is achieved! It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JANUARY 28, 2016

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Twitter in a Nutshell.

Conversation 113

Conversation Tips Twitter ROI 113

Ignite Social Media

AUGUST 29, 2016

If you’re 22 or older, you can download Lifestage, but you’ll be blocked from seeing any content. Calculating the ROI of Customer Engagement. But proving ROI is even better. To that end, a new Harvard Business Review article came out this week called “ Calculating the ROI of Customer Engagement.”

ROI 87

ROI Notification Video Library 87

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. In 2020, building a voice app can be equated to being one of the first brands to build a website in the 1990s or a mobile app in the 2000s. Your ROI will be happy that you did.

Real Estate 155

Real Estate Marketing Skills Domain Name 155

Keyhole.co

FEBRUARY 9, 2024

Create interesting, engaging, and controversial content It comes as no surprise that people tend to pay more attention to content that interests them. Create content that promotes differences in opinions, has surprising facts, elicits emotions, etc. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Increase ROI across all facets of marketing investment.

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

NOVEMBER 26, 2019

That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. The key is spending it where you get the optimum ROI.

Advertising 113

Advertising Nielsen Buy Products 113

Buffer Social

JANUARY 25, 2018

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. Social media is going mobile. Video is still the most popular content type. Social media is going mobile.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

OCTOBER 24, 2022

Here’s how to delete your Instagram account in the app, from a computer, or via mobile web browser. The steps below also work for mobile browsers (e.g. Current followers will still be able to see your posts and content, though. Give it a fair shot to provide a positive ROI for you. Safari or Chrome on your phone).

Instagram 72

Instagram How To HootSuite Mobile 72

Hootsuite

MARCH 23, 2022

According to Snapchat , Audience Insights are available to “all advertisers globally” and will help “marketers leverage the power of testing and audience insights to help improve advertising effectiveness, inform ad creative, and find opportunities to reach new customers.”. Let’s get to it! Login with your account details.

Analytics 144

Analytics Tools How To Metrics 144

Pam Moore

MARCH 31, 2017

Unsure how to develop content to attract your ideal customer? Leverage data to refine your audience, market, content and social platform priorities. 100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. Unclear what social networks to focus on?

Training 165

Training Social Media Brands Small Business 165

Sprout Social

APRIL 25, 2023

of Facebook users access the platform from a mobile device. With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. Statista also discovered that 97.4%

Facebook 115

Facebook How To Aggregator Metrics 115

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. For example, you might find a lot of positive conversations from your over 50 female audience, and therefore increase your advertising spend for that demographic. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

NOVEMBER 29, 2017

Not only can even small businesses more quickly create quality content at a lower cost when partnering with micro-influencers, but they can also immediately tap into an audience that has a trusted leader, the influencer! Did you know that 86% of brands use influencer marketing as a form of content marketing? Don't be left out in 2018.

Influencer 160

Influencer Training Marketing Small Business 160

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 152

Campaign CPM Facebook CPC 152

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. Analyze earned, owned, and paid together , so you can start optimizing and tweaking campaigns and content to move customers along their purchase paths. use WhatsApp, and 56.8%

Brands 152

Brands Analytics Consultant Data 152

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87

SMS Marketing ROI API 87

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

SMS 187

SMS Strategy Marketing Discount 187