Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts. Sherrilynne Starkie. followers . Follow List.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPM CPC 112

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. Is YouTube Facing Challenges As A Social Network?

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. After all, Facebook boasts the largest user-base of any social network and one of the most engaged. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy.

Advertising 111

Advertising Strategy Facebook How To 111

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. The more content that gets seen, the more ads that can display. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 103

Influencer Brands Collaboration Authentication 103

Pam Moore

JUNE 30, 2019

Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Choosing metrics for success.

Metrics 60

Metrics How To Marketing ROI 60

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. The value of blogger relations is clear.

Blogger 389

Blogger Brands Technorati comScore 389

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. What does that content look like?

Analysis 186

Analysis Social Media How To Hashtag 186

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? Changing interactions, changing metrics.

Content 100

Content Metrics Lurker System 100

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Call-to-action button.

Social Networking 112

Social Networking Widget How To URL 112

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Based on these metrics and percentages, you can start to look for common threads among your top-performing content.

Analytics 142

Analytics YouTube Video Embedding 142

Pam Moore

DECEMBER 10, 2019

Hey content marketers, digital marketing and social media managers! The answers to these questions will make or break your content marketing success online. Do you have a plan with goals and metrics for your content? How do you measure results of the content you publish online? Here is the thing.

Template 78

Template Templates Content Training 78

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. The best part?

UGC 52

UGC Content Widget Influencer 52

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What content is converting to real business? What content is producing the most leads? What content your audience likes? What content is truly engaging your audience?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

JANUARY 28, 2019

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. The only guarantee we have in the digital and social landscape of today is change!

Social Media 113

Social Media Marketing How To Template 113

Ignite Social Media

AUGUST 30, 2022

Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. While posting to social media is “free,” your time to create content and reply to customers certainly is not. Take a look at their social media channels and see how they are using them.

Class 148

Class Social Media Strategy Marketing 148

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics.

Loyalty 226

Loyalty B2B Metrics Curation 226

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously. The good news?

Platform 123

Platform Instagram Video Meme 123

Pam Moore

JUNE 30, 2019

Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Choosing metrics for success.

How To 113

How To Marketing Metrics ROI 113

Pam Moore

DECEMBER 19, 2017

Facebook marketing requires knowledge in marketing strategy, branding, visual marketing, video creation, content marketing, data analysis and the list goes on. The only guarantee we have with Facebook and any of the other top social networks such as LinkedIn, Twitter, and Instagram is change. Need more help?

Facebook 166

Facebook Marketing Training Template 166

Jon Loomer

AUGUST 12, 2016

New Video Metrics. Somewhat subtly, Facebook announced that ad blocker software would no longer work when users accessed the social network from desktops: As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software. Control the Ads You See.

Advertising 60

Advertising Facebook News Feed 60

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. So here’s what else you need to know about advertising on TikTok. Metrics like CPM, CPV, and CPC compete reasonably well.

Platform 95

Platform CPM CPC Advertising 95

SocMed Sean

JANUARY 21, 2019

Explore whether it would be beneficial to offer monthly incentives to those employees that contribute the most valuable content using internal social media tools. Social media also offers a significantly cheaper medium for advertising then traditional print, TV, and radio advertising.

ROI 269

ROI Social Media CSR Knowledge Base 269

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Firebelly

JANUARY 22, 2018

Recently, it’s become an artistic practice that calls for the perfect mix of advertising and marketing strategies all working together. The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. People conduct over 3.5

Marketing 181

Marketing Influencer SEO Adwords 181

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Templates for every social network.

Tools 123

Tools Strategy Video Library 123

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 114

Brands Sentiment How To Analysis 114