article thumbnail

6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

article thumbnail

Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I love reading magazines, and I love my iPad because it lets me carry 8 million titles around in one lightweight device. Content, in all its forms, is more than information: It’s part of our identity.

iPad 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195
article thumbnail

The Church And State Of Advertising

Twist Image

When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. Advertisers are constantly looking for ways to get their messages in front of you.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

LinkedIn is introducing more social features and is becoming more content friendly. Magazine reading time down 77.5 Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. To build authority we recommended ensuring that all content is search optimized.

Marketing 199
article thumbnail

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. Public relations and advertising are the two main ways in which companies market their products. Cost of Marketing.

Marketing 190