Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. It really has gotten out of hand.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Later

JUNE 21, 2021

With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! Are you making the most out of LinkedIn? .

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

agora pulse

DECEMBER 16, 2019

Create content for social media. Some things you should never post on social media. But most of the time, social media managers have a harder time coming up with content to post than avoiding the danger zones. Need some ideas to get you started in social media marketing?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. About Your Company or Team.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Bill Hartzer

JANUARY 15, 2013

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Company Description.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Bill Hartzer

APRIL 4, 2024

This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management. Its parent company, United Airlines Holdings, Inc., Its parent company, United Airlines Holdings, Inc.,

Airlines 87

Airlines Social Media UGC Authentication 87

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. Here are the best practices for using social media marketing to drive B2B sales. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

agora pulse

JULY 31, 2020

Ask yourself: Do you need someone to manage your channels? Do you need someone to create content or are you more interested in advertising? Your manager’s (and that person’s manager’s) buy-in. Do you have your manager’s or director’s approval for a social media agency?

Social Media 190

Social Media Marketing How To Social Media Management 190

Webbiquity SMM

FEBRUARY 14, 2020

population uses social media, and nearly all businesses have profiles as well. Companies recognize this, and most of them will also be on social media. In the case of social media or digital marketing, there are is some “technical stuff” you need to learn to be more productive.

Skills 165

Skills Social Media Social Media Management How To 165

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

ROI 174

ROI B2B Social Media Brands 174

The Realtime Report

AUGUST 17, 2021

Information in this post ensures your business gets the most from its social media strategy, reeling in more profits. Several social media marketing companies rely on Facebook to market their products and services. Dozens of social media platforms exist that have full support for marketing products and services.

Social Media 91

Social Media Marketing Social Media Management Policies 91

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Where do companies go from here? Candidly, we hoped consumer perception was far from reality.

Social Media 123

Social Media Survey Education Team 123

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But the goal of the company is actually to sell alarm clocks. But be careful.

Metrics 107

Metrics Examples Marketing HootSuite 107

agora pulse

APRIL 1, 2020

If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. And as you might guess, each job listing features the overall review average of the hiring company.

Social Media 129

Social Media Social Media Management How To Course 129

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. And have you ever looked at your competitor’s online advertising strategy ?

Conversation 127

Conversation Tips Facebook Advertising 127

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 132

Marketing How To Sample Samples 132

agora pulse

MAY 30, 2019

Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. Since then, the company has incorporated Stories into its main Facebook platform as well as into WhatsApp (WhatsApp Status). What do consumers think about being marketed to this way?

Social Media 129

Social Media Survey Social Media Management Instagram 129

Sprout Social

SEPTEMBER 2, 2022

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Free social media marketing training and resources. Advertising on Facebook.

Training 118

Training Course Resources Social Media 118

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Pinterest for Advertising.

Engagement 138

Engagement Retail Case Study How To 138

agora pulse

SEPTEMBER 23, 2020

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. You could be killing it on your social media channels, but your bosses and shareholders aren’t feeling it. Why Do Social Media Goals Matter?

Social Media 144

Social Media ROI Social Media Management URL 144

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to. Does it work?

Social Media 220

Social Media Meme Advertising Strategy 220

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. Here are the best practices for using social media marketing to drive B2B sales. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

NOVEMBER 4, 2020

Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. However, not for Reddit ads. Ads in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Mindjumpers

NOVEMBER 7, 2014

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com.

SEO 252

SEO Engineering Communities Advertising 252

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 131

Reputation Tools Brands How To 131

agora pulse

SEPTEMBER 16, 2020

So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch. To contribute to that focus, its digital marketing includes digital advertising, email campaigns, and engaging social media accounts.

Social Media 119

Social Media Social Media Management System Publishing 119

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. It also offers complementary features such as advertising analytics and competitor benchmarks, enabling teams to stay ahead of their competitors online.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. The future of marketing depends on social.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

MAY 25, 2022

Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the crunch. Marketing teams across industries and company sizes are struggling to find talent. Take social media managers, for example.

Skills 97

Skills Team Social Media Management Startup 97

agora pulse

SEPTEMBER 5, 2017

Do you need someone to manage your channels? Do you need someone to create content or are you more interested in advertising? Your Manager’s (and Her Manager’s) Buy In. Have you got manager or director approval for a social media agency? Which channels? Do you want posts every day?

Social Media 126

Social Media How To Social Media Management Case Study 126

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

JUNE 30, 2021

Facebook Ads is the name for Facebook’s integrated advertising platform. Ads show up in users’ news feeds and sidebars based on the targeting options selected by the advertiser. Advertisers also have to determine a budget and bid amount for the clicks or impressions their ads get. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? The ideal primer for advertising novices, this book walks you through the complex world of Facebook Ads.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62