Why B2B Advertisers Need Facebook
JANUARY 9, 2017
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. But guess what?
The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column.
Display Advertising Is A Failed State
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). advertiser.
Snapchat Marketing & Advertising Demystified
Saying It Social
JANUARY 13, 2015
What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders.
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. Read more. ).
Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Social media advertising is the wave of 2014. Photo Source).
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. Expect this to be a cat-and-mouse game between companies like Adblock Plus and Facebook, but one in which Facebook is the cat. How does this impact advertisers? Facebook has made a flurry of updates during the past month or so. Surveying.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
According to eMarketer Report in 2011, 10% of online spending is used for advertising on social networking sites. While planning a budget for 2011, most of the companies dedicated a big share of the pie to social media. The results were as follows: So clearly, more and more companies are leaning towards internet and per say social media marketing to reach out to their customers.
Discover Marketing Technology Used by Leading Companies
AUGUST 30, 2016
Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? For example, here are all of the companies using marketing automation software Hubspot versus Marketo. For example, these are the business tools used by Airbnb. Lead Generation
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Company name.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
How digital marketing is supplanting traditional advertising
OCTOBER 13, 2016
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. ChamberofCommerce.com. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. greyweed / Creative Commons BY. Post by Megan Totka.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 2) Put the 20 top companies you want to target into the Workplaces field. Go big and go broad with the Job Titles. Email this to a friend?
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Content Marketing vs. Social Advertising – Battle Round 2. In other words, you wouldn’t (and can’t) put a long-form Instagram post on your company’s Twitter account. You wouldn’t put a Tweet as a single blog post or landing page on your company’s website. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. No one wants to listen to an endless, aimless stream of dialog about a brand or a company, which is what you get from a strategy that focuses on news, offers and the occasional contest. But it isn’t left just to the advertising guys, or the creative, to do this. And boy did my blood boil! But to say. No one.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
At the same time, it led to the creation of companies like Buddy Media , Vitrue , Wildfire and Involver that focused on publishing and tab management. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time.
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. Rishad's insights, pushed further by the debate on the panel, illustrate that our advertising business needs to be populated by what he calls both the "poets and plumbers." So, what is the future of the advertising agency? advertising.
6 Facebook Advertising A/B Tests You Can Run Right Now
SEPTEMBER 16, 2016
With these six simple Facebook A/B tests, you will not only find out what your audience wants in terms of creative, but also gain an understanding of what type of bidding works in order to save your company time and effort. A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end).
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.
Math Is Hard. Or How To Make Your Advertising Count
DECEMBER 28, 2016
At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. The net effect of this would be that online advertising would know where ads were served, what happened to those who saw, clicked and engaged with the ad. advertiser.
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
Lyon also provided the following hypothetical use case for Klout enrichment 2.0: As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Twitter advertisers: Have you incorporated Klout into your previous campaigns? Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0 Klout Scores tailored audiences Topic Data
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.
The Inevitable Downfall of Native Advertising
OCTOBER 30, 2013
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?
Confessions Of A Recovering Advertising Professional With Alex Bogusky - This Week's Six Pixels Of Separation Podcast
NOVEMBER 20, 2016
You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he was on the cover of Fast Company magazine. Yes, he's been called the Steve Jobs of advertising. Under Alex's leadership, the agency became the most awarded advertising agency in the world. They are the only agency to have won the Cannes Advertising Grand Prix in all five catagories. That's when he retired from advertising to focus on consumer advocacy, angel investing and the venture capital space. advertising. advertising agency.
Native Advertising Is Everybody's Problem
SEPTEMBER 12, 2014
Have you jumped on board the native advertising train yet? Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. None of the panelists could agree upon a set definition for native advertising. Still, there is an enthusiasm for the advertising opportunity.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Is your company considering content amplification on Facebook? Over Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting
Less Money. Less Traffic. Advertising In Chaos?
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. advertising.
Waze Does Display Advertising Right
NOVEMBER 29, 2016
There was a time when I thought all display advertising was "meh." . Few were around selling banner ads when they first came out, like I did. I was on the front lines of the dot com boom, bust and echo. I was there when search engine marketing first became a thing. I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. This was before search engine marketing became the online advertising juggernaut that it is. Back then display (known as banner advertising) was much bigger than search. brand.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based).
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Until recently, companies would pay publishers a flat rate for a bulk number of ad impressions. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. By Ash Nashed. Real-time bidding has generated $8.7
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? tv advertising.
Media companies and losing talent
The Way of the Web
JANUARY 1, 2012
And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company. So companies take the easy option. How big media companies can keep talented people. 1. Freedom.
The Internet Is Not Just Another Advertising Channel
NOVEMBER 28, 2014
Advertising Agencies Have Got It All Wrong. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. If you go back (more than a decade), this blog has had one macro message: using traditional advertising in new media is a massive mistake, but more importantly, an opportunity lost. Still, this is the ultimate stance that most traditional advertisers take when it comes to digital marketing. This smells like advertising success, so let''s just call it what it is. advertising agency.
Facebook Advertising Case Study: Clorox Green Works
FEBRUARY 26, 2011
For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Over 33% of Clorox’s Facebook visitors for the 2010 year can be directly linked to this advertising.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.
Digital Advertising Is The New Mass Media
APRIL 24, 2015
That was a tough title to write. I was there in the beginning of online advertising. Real advertising. The bigger media companies were skeptical about the Internet's power and new crop of content makers were blooming. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. Seeing brands wake up to the possibility that advertising can be something a whole lot more relevant than the traditional 30 second spot. analytics.