Funny enough, as I seem to relate everything to work lately, I realized how narrow a difference there actually was between Social Media Management (what I do every day) and the basics on how to ‘Keep a man&# ! Respect is a huge word in Social Media too, a lot of Social Media Management has to do with common sense, mutual respect, don’t do onto others as you would have them do to you. Yes this is the basis of all good relationships and so it is for Social Media too. a) Respect him: Yes, agreed! Then BE interesting. MORE >>

I remember when the “social media manager&# role first cropping up years ago but boy has the role changed and evolved overtime. In fact I think it has changed so much that the title no longer describes the actual function that the “social media manager&# performs. A few years ago the social media manager was the person that monitored various social sites and responded to relevant conversations. When you look at what most “social media managers&# do today it goes far and beyond managing a particular channel. MORE >>

Following on from our social media management tools wiki we thought it would be nice to catch up with our friend Joshua March , CEO and co-founder of Conversocial about his tool, social media management and the value to brands and businesses. What do you feel is the most accurate definition of a social media management tool? Social media management covers quite a wide area. We call Conversocial a social-media-management-system. Secondly, the nature of social channels is two way. MORE >>

Here are three great examples of social media management in the trenches from the last couple of months. Dow knew that if it wanted to compete for recruits with some of the more glamorous scientific companies such as Google, Apple and Microsoft, it needed to reframe its brand. Andy’s Answers: How Aetna enables 35,000 employees to engage in social media  (SBOSM). Lauren Vargas was tired of organizations putting community management teams in the corner. So she developed a “playbook” for enabling 35,000 Aetna employees to engage in social media. MORE >>

I’ve noticed a rise in social media professionals pushing services for social media management. In fact, if the only value that you’re trying to bring to a company is to Tweet and Facebook on their behalf, you may soon be needing to look for another job.  Over the course of the next five years, this will just become part of the computer literate office manager. This is pretty much the same fate as the social media purists.  Online reputation management. ( credit ). User experience. Conversion rate optimization. MORE >>