Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions.

Research 83

Research Smart Phone Aggregator iPad 83

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Socialmedia.biz

OCTOBER 13, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

The Realtime Report

JULY 9, 2014

Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch). Any social media updates that we missed? Let us know in the comments below.

News 173

News Social Media Twitter Facebook 173

Sprout Social

JULY 30, 2018

• 96% of users use the tool to research something they’re about to purchase. Or maybe a kitchen supply company could offer recipes organized by type of food. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest. Promoted Pins.

Advertising 84

Advertising Embedding CPC Types 84

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Mobile 60

Mobile Strategy Loyalty SMS 60

Twist Image

OCTOBER 31, 2017

Starting soon, if you are an Amazon Prime member, you can pay $250 for an assortment of home automation tools (a new deadbolt for your door, a security camera and special mobile app) that enables you to open your door, and allow anyone delivering an Amazon package to leave the package inside of your home. Creepy Advertising.

Company 61

Company Retail Price Privacy 61

Hootsuite

JANUARY 30, 2020

billion mobile phone users , up 2.4% trillion hours using mobile phones over the past 12 months. But, for various reasons, marketers can’t reach all of these users using Facebook advertising. The platform’s own self-service advertising tools indicate that the total addressable Facebook audience now stands at 1.95

Social Media 145

Social Media HootSuite Report Advertising 145

Twist Image

DECEMBER 9, 2016

all together now: "advertising is here to stay.". Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Content marketing will replace advertising? I hate advertising. Advertising sucks.

Advertising 40

Advertising Mobile Journal LinkedIn 40

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Separate Departments.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Social Media Marketing

FEBRUARY 8, 2021

Pay-Per-Click Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. Recent research has shown that more than 3.8

Types 90

Types Marketing SEO Affiliate marketing 90

Hootsuite

DECEMBER 20, 2019

In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. Between July and September in 2019, Facebook advertising growth rate was 0.4%. It’s a noteworthy dip from the 3% growth rate the company reported in the previous quarter. Almost 75% of U.S. million teens.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Idaconcpts

NOVEMBER 11, 2011

If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. Bid management.

Company 127

Company Smart Phone Analysis Energy 127

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This expectation holds true for mobile apps, as well.

Organization 182

Organization Mobile Apple SEO 182

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. Trend #1: Focus on Generation Z.

Platform 271

Platform Social Media Influencer Trends 271

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a more holistic approach. Attending company events, social gatherings, and demonstrations. Using a mobile app or online service. Highlight any urgent issues.

Engagement 90

Engagement How To Metrics Loyalty 90

Sherrilynne Starkie

OCTOBER 15, 2018

Everything is being driven by mobile. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 199

Marketing Syndication Adwords Social Media 199

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Twist Image

FEBRUARY 13, 2013

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?"

Advertising 80

Advertising Adwords Publishing Guidelines 80

SocMed Sean

MAY 8, 2019

Paid Media Advertising Can Kick-start Traffic Generation While the goal should be long-term, high-quality, inexpensive traffic, the process of getting your content listed and ranked can take time. Research shows that it can take 18 month to 2 years for a good piece of content to get ranked in the top 3 search listings.

SEO 239

SEO Strategy Tips Marketing 239

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? Pew Research ). Pew Research ). Pew Research ). Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. It’s not what you almost certainly think.). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions.

Research 40

Research Smart Phone Aggregator iPad 40

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. We want programmatic advertising—even if we’re not sure what that is. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( However, there is still confusion about programmatic advertising.

B2B 110

B2B Social Media Marketing Survey 110

The Realtime Report

DECEMBER 9, 2013

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?!

Apple 149

Apple News Buy Tumblr 149

Buffer Social

JANUARY 25, 2018

Social media is going mobile. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. We’re very grateful to the companies and organizations that have collected and analyzed the data.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. links, forms, video) to mobile.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing. What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

SocMed Sean

JULY 23, 2018

From the time we wake up in the morning, to the time we reluctantly go to bed with our mobile phones still in our hands, a large part of our waking hours is spent on the internet. While a lot of this time might be spent browsing websites or using apps, the clear winner as far as time spent is concerned, is social media.

Social Media 242

Social Media Avatar Virtual World Metadata 242

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Max Width Video.

Report 105

Report How To Analytics Social Media Management 105

Your Escape From 9 to 5

APRIL 17, 2022

Large companies often spend a considerable amount of resources redesigning their sites to improve the user experience. A heading of a landing page where users are directed to by external links should also match the content of the advertisement or blog post offering the link. Make Your Website Mobile Responsive.

Mobile 74

Mobile Sites Badge Conversation 74

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? To answer that, you will certainly need some research regarding the right time to get people to see your posts. Why does every company need a social media strategy? This means advertisers must find alternative methods to distribute information and engage with readers.

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Moreover, one report says that Instagram advertising has potential reach of 1.63 billion users, attracting more B2B marketers. Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean? Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269