Remove Advertising Remove Communities Remove Reputation Remove ROI
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. There are a lot more variables that need to go into that.”

ROI 106
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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Tired of no ROI and wasted time and money… look no further than Social Profit Factor!

Training 167
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Publishing has historically relied on advertising, or sponsorships, to pay for content production. All of the old measurements are moot.&#.

ROI 191
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Proving Value vs ROI in PR

Proactive Report

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Avoiding or cutting costs in areas like R&D, customer service, support and advertising. Proving Value.

ROI 69
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Social media advertising and campaign targeting Social media advertising and campaign reporting are key AI use cases in marketing. Marketers are using AI to optimize social media advertising and make ads more attractive to audiences by analyzing engagement behavior and audience preferences.

Strategy 128
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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 110
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B2B Social Media Strategy for a Post-COVID World

Oktopost

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. It’s a lot easier to make inroads with fun, uplifting, community-building content. Social Advertising and Video. Create Community.

B2B 136