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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. How Canadians use Social Media.

Marketing 199
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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. What is one Social PR campaign you’re in love with?

Hubspot 100
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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Social Media Weekly Roundup 1/18-1/22

Firebelly

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. Pretty nifty. So, they invest ad money against it.

Tools 277