article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

SMS 108
article thumbnail

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

SMS 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

SMS 87
article thumbnail

How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Automation tools are popular in marketing departments.

Team 110
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand. Create On-Site SEO Content.

article thumbnail

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

It’s a fact: People buy from people they know, like and trust. Visitors to websites with consumer reviews are more than twice as likely to buy. At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Trend #6 – Get Serious About Customer Review Websites! Very bright.

Trends 279
article thumbnail

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The library put together some simple content to share on social, advertising a 100% off sale on all its books. . For instance, on Black Friday, you might tie some of your marketing into some Buy Online / Pickup In Store specials (commonly referred to as BOPIS) and on Cyber Monday, you can of course focus on online sales. well, library.