Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 57% of marketers report custom content is their top marketing priority for 2014. 72% of marketers think that branded content is more effective than magazine advertisements. Source: HubSpot ). Source: eMarketer ).

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

JULY 7, 2021

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). This is where CRM tools like HubSpot, Zoho and Pipedrive (see below) come in handy. SEO (Ahrefs, SEMrush).

Marketing 125

Marketing How To Software Team 125

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Marketing to Serve

NOVEMBER 26, 2017

Social media plays a large role in the buying process. 53% of Twitter users buy products which they see first on Twitter. 81% of Twitter users say Twitter impacts their buying decision more than TV. Especially when using social media advertising, you must know who you want to display your advertisements to.

Social Media 66

Social Media Strategy Content How To 66

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. We’d love it if your readers can share their experiences and of course they’ll get the research report when it’s completed.

B2B 100

B2B Adwords ROI Hubspot 100

Convince & Convert

APRIL 2, 2015

Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers. Image via Hubspot. The Programmatic Mind educates marketers and explores programmatic advertising trends.

B2B 60

B2B Marketing Microsoft Hubspot 60

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Sales: The ability to persuade others to buy a product or service. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

OCTOBER 14, 2019

Many social media dashboards now report on these more informative attention metrics, like. All year long, Pinterest has been releasing a ton of great value to businesses and advertisers through new features on the app. We’ve seen similar with Instagram Checkout, which lets you buy directly in the app. You’re right. You’re right.

News 63

News Facebook Survey Hubspot 63

Webbiquity SMM

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Source Why do you need a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Razor Social

JULY 6, 2016

Report by eMarketer. If you are thinking about buying the lead-generation tool called Optinmonster, they ask for your email address early on in the process. You feed your lead with good content and over time they will hopefully buy. Reporting – provide exportable reports. email recovery rates.

Marketing 70

Marketing Price Newsletter List 70

Hootsuite

JULY 13, 2023

Good for: Agencies, mid-size businesses and enterprise companies Discovering relevant data from social trends Industry-leading features for segmenting and analyzing data Advanced sentiment analysis Competitive benchmarking and reporting Pricing Pro: $800 per 10,000 mentions Enterprise: $3000 and up for unlimited mentions 4. mo for one user.

Comparison 76

Comparison HootSuite Hubspot Price 76

ProBlogger

JANUARY 19, 2012

Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. You’ll see almost 4.5

Social Media 42

Social Media Hubspot Advertising Applications 42

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. This “path” is essentially your sales funnel.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Oktopost

JANUARY 17, 2024

You can then spike engagement through targeted activities such as tutorials, thought leadership reports, and captivating videos. While 59% of businesses report using at least five website intelligence platforms , consider starting with a powerful, well-established one, such as Google Analytics. Place in the funnel: Top of the funnel.

Metrics 62

Metrics Cost Hubspot Analytics 62

Koka Sexton

NOVEMBER 14, 2008

The Hubspot blog is useful. I’m sharing my system in a free report. I figured if anyone planned on buying TweetAdder, they would want to check this out… Its pretty cool [link] ¬ Favorite Links in Social Media | Atlassoft Blog #5394 May 9th, 2010 at 9:54 pm [.] You could also group them. 50 social media links. [.]

List 85

List Social Media StumbleUpon Blogosphere 85

Oktopost

JANUARY 25, 2021

If you go in without a plan, your brilliant social media posts might accomplish nothing more than entertaining a bunch of people who will never end up buying from you. – Turning viewers off with content that looks and feels like advertising. Automate posting, monitoring, and reporting. Define your target audience.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Ignite Social Media

FEBRUARY 2, 2023

I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content. I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content.

Influencer 85

Influencer Social Media Hubspot Travel 85

The Realtime Report

DECEMBER 18, 2018

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. They offer positive reporting, but no context for future marketing decisions — something actionable metrics can do.”. I will use social media to engage, not just to post.

Marketing 89

Marketing Metrics Privacy Mobile 89

Webbiquity SMM

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

AUGUST 17, 2016

Example: What David Ogilvy Can Teach You About Advertising. AIDA Example for an Ad: This example doesn’t include a call to action, but it’s obvious what the action is – to buy the phone. The Report Formula. Example: As a special thanks for buying our products, here’s a 30% discount. HubSpot’s Twitter Formulas.

Examples 40

Examples SEO Screencast Blogger 40

Oktopost

NOVEMBER 7, 2022

As reported by HubSpot, 93% of customers tend to purchase again from a company that provides exceptional customer service. It’s no secret that there’s more advertising across digital channels than ever before?– For a B2B customer, the same experience buying retail and wholesale can give them a better valuation on your business.

B2B 69

B2B Retail Issues Hubspot 69

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). social media, PR, advertising) that support that activity.

Report 174

Report Social Media B2B GPS 174

Keyhole.co

JUNE 30, 2021

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Data is the new oil.

Data 108

Data Social Media Strategy CPC 108

Razor Social

APRIL 23, 2020

Your tagline should indicate what you do and how your customers’ lives will be different after they buy from you. Google Search Console is a report that Google shares with you on how your website is doing. For example ‘Buy now,’ ‘Enquire now’ etc. We’re in the middle of changing our tagline as a result of this!!

How To 113

How To Mobile Patterns Issues 113

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Facebook Advertising. Will Facebook lose ground to Google+?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

MAY 10, 2012

The reason I got on this soapbox initially is that there’s been a lot of reporting lately – in fact, I think we even talked about it here on the podcast a few weeks ago – about Pinterest’s power as a referring source, that Pinterest is sending more traffic than Facebook. There’s a long report.

Hubspot 114

Hubspot Mobile Analytics Google 114

Writtent Blog

FEBRUARY 6, 2014

It’s notoriously difficult to quantify the return on investment of direct mail, radio advertising, and other forms of traditional advertising – so challenging that it’s in fact prohibitive for many small businesses to build the necessary quantitative models. You Need Qualified Leads. You Need Press.

Hubspot 85

Hubspot FAQ SEO ROI 85

Buffer Social

APRIL 5, 2017

I was a sports reporter. Knowledge in this area helps you better understand why people do what they do — a handy skill in most any job, particularly so when you’re eager to understand why people click, like, share, and buy. E-book: Hubspot’s Marketing Psychology Guide. Book: Ogilvy on Advertising.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. by Pamorama.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. The Online Consumer Engagement Value report idea is a good one. With a plan, you can measure effectiveness of SM. She has some great comparisons.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Writtent Blog

AUGUST 5, 2013

HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Vaughan reports that 95% is considered close to ideal for delivery rate. Open Rate.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Writtent Blog

JUNE 24, 2013

Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. HubSpot data has found that increasing your total number of landing pages is positively correlated with generating more leads. You can buy exposure, or work hard to generate a guest post for another blog in your niche. That’s okay.

Small Business 93

Small Business Strategy Content eBook 93

Later

APRIL 5, 2019

Instagram influencer marketing removes the barriers of traditional advertising because customers are introduced to your brand from a trusted source (the influencer) on an authentic, casual platform (Instagram). In fact, some influencers report charging as much as $5,000 to $10,000 per sponsored post! And what about nano-influencers?

Influencer 66

Influencer Instagram Marketing Authentication 66