article thumbnail

Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. Adwords certification demonstrates basic and advanced proficiency in online advertising. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

Skills 179
article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Support a long customer journey: B2B buying decisions are made by teams. Take Grey Advertising Agency, for example. Explaining how to use your products or services is a great way to give your potential customers reasons to buy from you and showcase your expertise in solving their problems.

B2B 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How marketing automation empowers your team, and whole org

Sprout Social

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. You may use email, social media, audience analysis, workflow, analytics or advertising automation, or a combination of all of these. Why use marketing automation?

Team 110
article thumbnail

The Essential Marketers Guide to B2B Demand Generation

Oktopost

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. A big part of B2B demand generation is educating prospects about your products and why they need them.

B2B 62
article thumbnail

7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

You’ll notice that none of these brands use shady, behind-the-scenes tactics like buying and selling followers. Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot!

B2B 159
article thumbnail

The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. Paid advertising on social media was still 4 years away. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked. So we were very early.

article thumbnail

Generational POVs: Ad Personalization

Likeable

It’s no secret that social media has become a playground for targeted advertising over the last decade. HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. People are shown ads for products they like, and they in turn buy them—it’s a win-win.

Hubspot 52