Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JUNE 28, 2023

Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier.

Team 107

Team Hubspot Marketing SMS 107

Webbiquity SMM

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

AUGUST 16, 2023

HubSpot HubSpot , famous for being a big shot in customer relationship management (CRM), has spiced things up with its very own social media calendar. HubSpot’s social media content calendar is templated and customizable; you don’t have to start from scratch, and you can make it your own.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Convince & Convert

OCTOBER 9, 2017

You’ll notice that none of these brands use shady, behind-the-scenes tactics like buying and selling followers. Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot!

B2B 158

B2B Instagram Brands Hubspot 158

Sprout Social

JULY 14, 2023

Missed opportunities Dubious prospects buy nothing. You are less likely to be aware of the points on the buying journey where your leads drop off. Little wonder why 40-70%+ of qualified leads are still not ready to buy. Marketing content tailored to the buying journey resonates with prospects.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022. It is the bedrock of your sales funnel. Learn more: [link] pic.twitter.com/TSolp5Lvnr.

Strategy 129

Strategy Brands Hubspot Survey 129

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Many marketers are blinded by the shiny disco ball of mega (or macro) influencers, (think celebrities) and are forgetting the real belle of the ball in the corner: micro influencers.

Influencer 237

Influencer Authentication Survey ROI 237

Convince & Convert

NOVEMBER 24, 2015

“What’s more important is to make sure that you’re managing the buying process and managing the journey that each buyer goes through.” David’s book “Marketing Lessons From the Grateful Dead,” co-authored with Brian Halligan , CEO of HubSpot. ” —@dmscott (highlight to tweet).

Marketing 180

Marketing Hubspot Education Travel 180

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Conversational commerce sits at the intersection of messaging apps and shopping, giving consumers an opportunity to buy from brands through chat apps and even voice technology.

Team 140

Team Conversation Social Media Instant Messaging 140

Webbiquity SMM

JUNE 21, 2022

Image credit: HubSpot. Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand. Order the product on their home laptop.

Influencer 288

Influencer Brands Policies Privacy 288

BeingOptimist

JANUARY 14, 2022

Then, identify the keyword intent by focusing on the bottom-of-the-funnel keywords where clients want to buy your product. You need to reach these people again because studies indicate it may take up to nine times of visiting a website for the customers to convert or decide to buy. Therefore, ensure you offer as few plans as you can.

Startup 105

Startup Discount Price Survey 105

Buzz Marketing for Technology

NOVEMBER 7, 2012

By having a better understanding than ever before of who their customers are, how they buy, when they buy and what they buy, businesses are now able to do everything better. Many factors can change how even your most loyal customers use your site, such as holiday seasons, promotions or just a maturing buying life cycle.

Conversation 260

Conversation Retail Hubspot Buy 260

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 click to tweet.

Research 60

Research Hubspot Social Media Platform 60

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This tactic proves successful with buyers, who factor employee treatment into their buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Likeable

JUNE 7, 2021

HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. People are shown ads for products they like, and they in turn buy them—it’s a win-win. Younger generations are more likely to buy products that are advertised to them, especially Gen Z. .

Hubspot 52

Hubspot Survey Privacy Groups 52

Sprout Social

APRIL 15, 2020

Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that. The program garnered support that resulted in $500k of shoes donated and the company has since added a “buy-one-give-one” purchase option, at the suggestion of their community.

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

NOVEMBER 18, 2020

The New “Buying Process”. “No This, in turn, has created a new buying process. This new buying process means that sales and marketing need to be aligned and help one another get as much information as possible on their business prospects’ and their buyer’s journey as possible. So what can be done to help the sales teams?

Engagement 89

Engagement Social Media B2B Team 89

Writtent Blog

APRIL 3, 2013

You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. 9 Questions You Need to Ask When Developing Buyer Personas from HubSpot. Creating Buyer Personas Template from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Writtent Blog

FEBRUARY 12, 2014

Source: HubSpot ). Customers who receive email newsletters spend 82% more when they buy from the company. Trends are the most common form of content segmentation, followed by profiles and buying cycle stage. Only 23% of marketers struggle to gain buy-in for content marketing. Source: HubSpot ). Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Ignite Social Media

MARCH 25, 2021

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. It surprises people that we most often use the native social platforms for both organic posting and media buying. But in terms of running the business, we really like Hubspot as both a CRM and as a marketing/tracking tool.

Social Media 172

Social Media Advertising Team Hubspot 172

Oktopost

MARCH 11, 2020

This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Socialmedia.biz

JULY 8, 2020

Better yet, you’ve likely had in-store conversations with your customers, getting to know them, their preferences and their buying motivations. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. This information is invaluable. Pick Your Social Platforms.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? To see data in your new Google Analytics 4 property, either tag it to the website builder or to a CMS-hosted website like WordPress or Hubspot. Present your findings in a meaningful way to reap the benefits of your hard work.

Analytics 138

Analytics Report Social Media Google 138

Oktopost

FEBRUARY 28, 2021

This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable.

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. At a company like McDonald’s, which is one of the largest Fortune 500 employers in the world, getting through to the people responsible for buying decisions can be tremendously difficult.

Campaign 147

Campaign Marketing B2B Conference 147

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. HubSpot’s integrated CRM platform helps you monitor social engagement in the context of your customer relationships.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Sprout Social

AUGUST 19, 2020

With the right chat flow set up , a customer can contact a business to ask some questions, and then easily buy something or make a reservation after getting their answers. According to a HubSpot study , consumers typically expect businesses to respond on a live chat in 10 minutes or less. Be responsive.

Facebook 142

Facebook How To Airlines Survey 142

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

B2B 122

B2B SEO Travel Hubspot 122

yMarketingMatters

JUNE 20, 2014

It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. The sales cycle here is just slower and takes daily nurturing of engagement and care – which is what social media is all about – for that follower to come around and take action to sign up or purchase.

Small Business 263

Small Business Social Media How To ROI 263

Pixlee

OCTOBER 13, 2021

Sharing content related to your brand from your community not only makes your content more relatable and interesting to users, but it also gives your brand’s profile an element of social proof that gives viewers more incentive to buy from you. Cosmetics brand Temptu consistently shares how fans use its products to create their beauty looks.

Engagement 52

Engagement UGC Brands CPM 52