Over the last two years we have seen a steady shift from Google Search to Social Search as consumers, faced with an overwhelming amount of choices and information, are turning to their peers within social networks for trusted recommendations as to what to buy. Now it seems advertisers are recognizing this trends and following suit. Over the past 12 months, the proportion of Facebook ad budgets allocated to “social ads” has increased fourfold, from 5% in March 2011, to 23% in March 2012, according to a report from Marin Software. Image: Marin Software. MORE >>

For those who haven’t used social networking, they could very well be left on the outside looking in when it comes to selling or buying a home, as social media can be a great vehicle for such transactions. According to a 2012 report from NAR Social Media Statistics , 90 percent of all licensed real estate agents have turned to using one or more social media venues to market and increase their business. Meantime, more than 70 percent of consumers turn to social tools from start to finish in the home buying and selling process. Social Media buy homes Real Estate sell MORE >>

Edelman is in trouble again…this time over a media request from Ragan about  Best Buy On. Mark Ragan , who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine&# they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers and wanted to know more about what Best Buy is doing in order to provide a case study to his readers. Matt responds to clarify that he’s preparing a piece on Best Buy On. The MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. The study, released on March 16th, showed that consumers were up to 67% more likely to recommend or buy products from a brand after following it on social networking sites. What’s your take? short answer is yes. Chiedete ad Apple). MORE >>

This is just one the key findings from A Global View Of Mobile Advertising – July 2010. The comprehensive report (111 pages!) draws from InMobi’s proprietary network stats to identify global mobile advertising trends across 125 countries and six regions. The report and its insights will be a big part of the presentation James Lamberti, InMobi’s VP of Research and Marketing, makes to attendees at the mobileSQUARED Roadshow (September 29, London), a one-day, interactive session covering mobile marketing essentials and strategy. InMobi July research report. MORE >>