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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consumers are looking to buy gifts. How will you be treating this period of advertising? Consider pulling back.

CPM 184
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

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Local Retail Needs To Step Up

Twist Image

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. The back peddling continued until the offer of a ten percent discount was offered. Ten days to process/think about whether or not the retailer is going to accept a return is no longer acceptable.

Retail 40
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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Every store, whether brick and mortar or eCommerce, are advertising deals. Later, retailers adopted Black Friday. Who doesn’t love receiving discounts and deals in their inbox every day? Think about it.

Strategy 101
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How to Automate DMs on Social Media

Hootsuite

When you buy software from chatbot brands like Heyday , you can rest assured you’ll be taken care of. You can also offer incentives for signing up, such as discounts or exclusive content. Gain leads through a Story and DM combination If you’re not advertising on Instagram Stories, you should be! Source: Bothelp 4.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117