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New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend

ProBlogger

By ProBlogger Advertising Expert   Alita Harvey-Rodriguez of MilkIt Academy. No brand or traditional advertiser has this. Challenges Advertisers Are Facing For The Future. Consumers are no longer reacting to advertising like we have in the past. Advertisers are having to find new ways to create awareness. Have a solid advertiser sales process. Advertising

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Finding deals and discounts becomes a game and your marketing is useful research material! Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special dealsBlack Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate.

Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

SocialTimes Facebook

Vice president of messaging products David Marcus  introduced Messenger Platform v1.3 in a blog post , saying that more than 34,000 developers are now building via the platform and providing more details on the two new advertising options: One of the most important requests we received from developers and businesses building on the Messenger Platform is the ability to promote their experience.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

This infographic outlines some of the tactics and observations that help small businesses advertise. Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? 57% of customers say they are more apt to buy a product in a store after receiving an email.

Get StudioPress Themes and Premise Landing Page Plugin for Big Discounts Today

ProBlogger

StudioPress Themes: 25% Discount. I’m often asked about the design here on ProBlogger and who created it. Premise Ultimate: 42% Discount. Landing pages are specifically designed pages to call your readers to action (whether that action might be to ‘subscribe’, ‘buy’, ‘advertise’ etc. I’ve written about the importance of landing pages here. I’m also a big fan of Premise – a WordPress based software for developing landing pages by the team at CopyBlogger Media. Premise was very recently updated to version 1.2

10 Ways to Woo Would-be Advertisers on Your Blog

ProBlogger

That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. but to make that a reality, you need to know how advertisers are evaluating your site. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space. 1. Your blog must explicitly announce to the potential advertisers that it is ready to sell ads. Use an “Advertise with us” banner or message so that the advertisers know that they can buy space with you.

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10 Facts About Consumer Behavior on Facebook

Pamorama

number of details were revealed about why and how people interact with brands on the world’s largest social network, including: For the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%). CMB asked 1,491 respondents to share their social media habits.

7 Ways to Get More Facebook Likes [Infographic]

Pamorama

Even a discount as small as 10% motivates people to buy from you. Sometimes content that answers audience questions or provides educational information is a better incentive than a discount or a prize, especially in the B2B space. Your ads appears while a person is browsing Facebook, so it’s unlikely that they have any intent to buy anything from you at the time.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. It’s not just about getting these “masters of making it work” to buy your products, it’s about identifying ways to help them out. Every day is just a struggle.”. link].

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How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

We’ll do this through a series of ads to get those subscribers to buy our product. We could even provide a special discount in one of these ads. Facebook Marketing Tutorials Facebook Ads How To Facebook AdvertisingAs I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die.

The Future Of Personalized Pricing

Twist Image

It's somewhat ironic that when you ask consumers what type of advertising they would be most responsive to, they will always say advertising that is relevant and personal. What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? The brands now know everything about you: when you buy, what you typically spend and more. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. buying habit. targeted advertising. Too bad?

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Social Media Users More Likely to Buy From Brands They Follow

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. What’s your take? short answer is yes.

Out with the Old (Marketing) And In With the New

Blue Focus Marketing

The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. Today, marketers engage with customers very differently and are more interested in earning people’s interest instead of buying it. Consumers are looking for information before buying products. Advertising & Mktg. Charles Darwin. More Media Options Today.

This Week in Social Media – 5/1/2013

Social Media Marketing

Further reflecting the analysis is a call from WPP CEO Sir Martin Sorrell, who says that advertisers should significantly cut back on the money they''re spending on newspapers and magazines , as consumers aren''t spending as much time with those. where the leading driver is discounts or deals. Advertising this week in social social media social networks PR content

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. Days 9-10: Discount offer for that product. If the user does not buy the product when the evergreen campaign completes — in this case, in 10 days — they fall out of the campaign. Maybe even use testimonials. 8) Days 15-16: Discount for my product.

Is Groupon a Good Incentive for the Small Business Owner?

The Social Media Incubator

Once you discount your product over an extended period of time, you condition your target audience to expect to pay that discounted price.  Also, by taking advantage of Groupon’s network, she’d never have to advertise again. Does a major discount benefit the customer or the business? Is that a huge surprise?  Or Both? You can read Posie’s story here.

The Failure Of Social Media

Twist Image

There are a lot of things that I would like advertising to do. I''d like it to result in more sales, a better quality of customer, more brand loyalty and - if at all possible - I''d like it to cure cancer. Not an impression, not if they buy once, but the full lifetime value. brochure is not the same as a coupon or promoting that discount on Facebook. Opening up a Facebook page and then being disappointed because nobody is buying from you is not the fault of social media (or Facebook). Tags: advertising. " There is a big lesson in this data. brand loyalty.

2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers

Kikolani

Get 50% off your directory listing on Best of the Web from now through December 6th using discount code CYBER50. Both normally sell for $1,997 each, so that is a buy one, get one free deal. Get 25% off an annual license of Gravity Forms using discount code wpbeginner , courtesy of WP Beginner. Get 50% off using discount code CYBERBF50 until Monday, November 30th.

Hot Association Jobs: November 10

SocialFish

If you’re the ideal candidate, you should have a background in paid advertising, media buying, and general strategy. We have a special 20% discount for employers for a very limited time:  Please use SOCIALFISHVIP at checkout. ——-. Position entails working heavily with volunteers – magazine authors, webinar presenters, and conference presenters. Hurry!

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

what are the secrets to Facebook advertising success? It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Facebook Advertising. Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Is it becoming uncool?

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. This is a guest post from James Bentham. SMS, really?

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HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. Bingo that’s it! see photo below). see photo below). Applications Facebook

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency. This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Facebook and other social media networks continue to significantly reduce the amount of organic visibility on your posts, which has more businesses resorting to paid social media advertising to get their message out there. Whether it’s boosting a post or promoting a Tweet, social media advertising is a lot more common as these platforms start to grow. Not sure where to start?

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. They rely on search and social media through the bulk of their buying process,  and expect b2b vendors to be there.

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Social Commerce: What Is It?

Unspoken

There is no advertising or marketing done outside of the Etsy home site. Group Discount Services – companies like Groupon or LivingSocial would absolutely fit into the social commerce group. Most of the sales completed through this website are from social media advertising or recommendations. Again, very little outside advertising is done (i.e. Gibberish? Kind of.

5 Psychological Tips for Selling on Facebook

Sprout Social

Consumer psychology is all about knowing your customer’s buying habits. Hyperbolic Discounting (Fear of Missing Out). We have seen the advertisements: “One-day flash sale! Hyperbolic discounting makes you want items now instead of later. Takeaway : Grab the customer’s attention by discounting at an unexpected time. 3. Set up Your Facebook Page for Success.

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What’s the Secret to Monetizing Social Media?

ProBlogger

Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. Step 3: Monetize with online advertising. Once you’ve built consistent traffic to social media sites and built up your brand and credibility through meaningful conversations, you can start thinking about making money with advertising. The most basic form of advertising is simply to put ads on your website. The goal is to get you to come to their site, use the free tool and then consider buying their PPC management software.

Work With Private Advertisers to Keep them Coming Back

ProBlogger

You’ve got pay per click, affiliate programs, or advertising to emailing lists, plus dozens of other methods. But if you take a look at some developed blogs within your niche, you are likely to see an Advertise With Us page in their top menus. This is where private advertisers will come to find out prices—and where you can start earning a more stable living online. Let’s look at a few key things you can do to target these advertisers, and start building relationships with them. Set up your Advertise With Us page. Excellent Advertise With Us pages.

The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Sending an InMail message asking someone to buy your product most likely isn’t going to work. Offer a free trial, demo or at the very most, an exclusive discount code. When it comes to social media advertising , Facebook is known as the top dog. The goal is to generate potential leads, not get people to buy. Job hunting. Lead generation. That’s not the case.

Introducing the ProBlogger Job Board 2.0

ProBlogger

It now has new features those advertising to hire bloggers, writers, editors and more, and also makes it easier for those who are applying for jobs. This started very small with a very basic system hacked together by friends and just a few jobs a week advertised but gradually in that time the ProBlogger Job Board has become more and more active. New Features for Advertisers. 1.

How to Drive Real Sales Leads From Social Media

Socialmouths

However, in the interest of time, here are two different ways to promote your quiz using paid Facebook advertising. Ideally, this story is targeted to people based on the personality type your quiz recommended. 4) (14 days later) “Donate/Buy Now”. Children’s Hospital did this with a donation drive, but you could very well offer a product discount or a webinar signup form from here.

Ultimate Guide to Social Media Marketing

Sprout Social

37% of Twitter users will buy from a brand they follow. Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically. Choosing Your Social Networks. What type of content do they share?

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. While Black Friday demonstrates how much people love buying stuff, they love getting free stuff even more. The Marketing-By-Not-Marketing Approach. This approach has some benefits.

640+ Power Words That Sell to Maximize Your Conversions

Writtent Blog

Think about what action you want readers to take (e.g., to buy a product, subscribe, comment, sign a petition, etc.), and what emotions will help persuade them to take that action, then find the best words to trigger that emotion. Most Persuasive Words in Advertising. In 1963, David Ogilvy published a list of what he believed to be the 20 most persuasive words in advertising.

How to Make the Switch Between Monetizing with Ad Network to Selling Ads Directly on Your Blog

ProBlogger

Over on Reddit today someone asked for some advice on switching from monetizing a blog using just ad networks (like AdSense) to selling advertising directly to advertisers. The reality is that I’ve seen bloggers sell ads directly to advertisers before they launched through to bloggers who couldn’t sell ads directly even with tens of thousands of visitors a day.

Twitter to Offer Deals with Earlybird

Janet Fouts

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? Hey, if I’m the demographic they’re looking for then they should be using Groupon or one of the other discount sites too. guess the investors are buying it too! Twitter is getting into the game and offering discounts tweeted through an account called @Earlybird. Tags: Social Media Networks Discounts Earlybird Groupon Twitter Does it work?

SMS 2

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

67% of consumers have subscribed to e-mail marketing messages to receive discounts or promotions, vs. 40% of consumers who have become a fan of a brand on Facebook and 31% who have followed a brand Twitter for the same reason. Melbourne Graphic Design I’ve found Facebook to be best for driving traffic to my website that actually buy. Twitter or Facebook? Facebook or Twitter?

Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Techipedia readers can use code Tamar for a 15% limited time discount when registering. Unless the product is a fad, it is doubtful that an online community will impact the buying habits of consumers looking at an impulse bought product. I’m sure I’ve missed a few and that my generalities are just that. Is Social Media Worth it for You? They’re being disingenuous. Reply Davina K.