Writtent Blog

DECEMBER 21, 2014

2014 was another fast-paced year in the world of SEO. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come. Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them: Consumers Are Pickier.

SEO 111

SEO Yahoo Engineering Research 111

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Socialmedia.biz

OCTOBER 13, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

Adam Sherk

NOVEMBER 20, 2014

But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.

Sites 278

Sites Google Syndication Template 278

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Video content is also easier to consume, particularly on mobile devices. And video content is great for SEO. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising.

Content 190

Content Tips How To Video 190

yMarketingMatters

JUNE 4, 2013

Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Mobile Has Arrived. Mobile users are primed to outpace desktop users by 2014.

Trends 277

Trends Smart Phone Marketing Mobile 277

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Feel confident in how you present yourself and your brand online.

Training 165

Training Social Media Brands Small Business 165

agora pulse

DECEMBER 23, 2020

The ideal primer for advertising novices, this book walks you through the complex world of Facebook Ads. It also shows you how to measure success effectively so you can get the best possible results for your brand. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips.

Skills 195

Skills Social Media Marketing Influencer 195

Webbiquity SMM

FEBRUARY 27, 2018

Google and Facebook captured 85% of the growth in internet advertising last year. Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( 58% of social media influencers believe they should be paid for the coverage they give brands. V3+Broadsuite Blog ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. A lack of mobile. Screens are everywhere, they are connected and they are highly mobile.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Pixlee

SEPTEMBER 29, 2020

They’re replacing traditional models of advertising in favor of a more holistic approach. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Simply put, customer engagement is the relationship between your brand and your clients.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

APRIL 27, 2022

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

URL 105

URL Engagement Domain Name API 105

The Social Media Incubator

DECEMBER 22, 2014

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. This is the mantra of social networks in today’s digital advertising age. Why should you be aware? Pay to play. Google Plus gone?

Marketing 182

Marketing B2B Engineering LinkedIn 182

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

ProBlogger

APRIL 25, 2017

And by optimizing these aspects (namely, on-page SEO), you will get higher rankings on search engines. These are considered the fundamental factors of on-page SEO optimization, but they are by no means the only things you can do to improve your website’s rankings with search engines. Get mobile-optimized.

SEO 51

SEO Tips Case Study Mobile 51

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Small Business Mavericks

JULY 11, 2012

Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. I think blogging can be more effective than online advertising at a much less expensive cost, but that’s just me. Don’t get me wrong. I have nothing against any of those marketing tactics.

Marketing 164

Marketing Reputation Mobile Advertising 164

Hootsuite

SEPTEMBER 9, 2020

Start by opening a Brand Account on Google. With a Brand Account, multiple authorized users can log in simultaneously. With a Brand Account, multiple authorized users can log in simultaneously. With a Brand Account, you can also open and manage multiple YouTube channels. What type of content makes sense for your brand?

YouTube 145

YouTube HootSuite Marketing Video 145

Keyhole.co

FEBRUARY 9, 2024

However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. Set clear goals Determine what you want to achieve with your Facebook marketing plan, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales.

Strategy 52

Strategy Facebook Marketing Groups 52

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Meaning, a brand (or person) could benefit by leveraging the crowd. That’s what we’ve dubbed, “Co-op SEO.&# How Does This Help You? Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

BeingOptimist

MAY 17, 2023

Targeted marketing increases the visibility, credibility, and quality of leads for a brand. Additionally, strategies enable businesses to use social media, content marketing, SEO, and email marketing to increase sales and revenue.   The landing page must be responsive to mobile devices, quick, and user-friendly.

Strategy 75

Strategy Software Campaign Conversation 75

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Fifty & Five. See how Fifty & Five racks 3.7M

Automotive 72

Automotive Reputation Social Media Management Retail 72

Your Escape From 9 to 5

APRIL 17, 2022

The heading of a page plays an important SEO role as well. Using a keyword in the heading can also improve your site’s overall SEO. A heading of a landing page where users are directed to by external links should also match the content of the advertisement or blog post offering the link. Make Your Website Mobile Responsive.

Mobile 74

Mobile Sites Badge Conversation 74

Convince & Convert

DECEMBER 22, 2010

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Tie Video to Written Content.

Badge 121

Badge Brands Loyalty Discount 121

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Unmetric

SEPTEMBER 9, 2019

Competitor benchmarking tools for SEO. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry.

Tools 85

Tools Hitwise Analysis Price 85

yMarketingMatters

JUNE 4, 2013

Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computers and tablets to mobile smart phones. Mobile Has Arrived. Mobile users are primed to outpace desktop users by 2014.

Trends 100

Trends Smart Phone Marketing Mobile 100

Keyhole.co

JANUARY 27, 2023

Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. And similarly, it has seen a higher ROI when advertising on Facebook: 1.2 YouTube monetization also allows brands to increase ROI directly with their own channel. Track brand mentions and campaigns with Keyhole 5.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

AUGUST 22, 2022

And if you want to film on mobile, there are minor additional requirements to meet. When it comes to people finding your content, YouTube SEO is your superpower. Custom watermarks add an extra element of branding and professional flair. And add watermarks in YouTube Studio > Customization > Branding.

YouTube 73

YouTube Features Engagement Hashtag 73

Social Media Network Marketing

JULY 1, 2010

Thursday, July 1, 2010 Social Media requires good SEO Management Social Media needs SEO [Search Engine Optimization] Management. The reason to work on SEO while managing and handling Social Media is so that your brand comes up ahead on the Google and other search engines. Unported License. What are metatags?

SEO 76

SEO Social Media Engineering Reputation 76

Convince & Convert

APRIL 9, 2014

We can see this with Google Now for mobile, but desktop is still able to know whether we are about to propose to a loved one, whether we are looking to holiday overseas, or apply for an MBA. Social SEO Do you value your Search results for your web content? Of course you do!

Google 167

Google Adwords Marketing YouTube 167

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Idaconcpts

JANUARY 30, 2012

This should be a salivating prospect for brands and marketers who are targeting this particular demographic and are looking for a specific channel to get their message through. The teenager market is one of the most desirable markets to penetrate for advertisers and marketers. He currently works as a SEO manager. .

Google 136

Google Privacy Marketing Notification 136