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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150
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Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Announce discounts with branded graphics.

News 236
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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media. But first, let’s dive into what their social media accounts look like.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your body is ready. More than 4.95