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Appreciate Nuance in Meta Advertising

Jon Loomer

What industry are you in? Do you have an established brand? There are few universal truths in advertising or in life. If you appreciate nuance in advertising, keep following my videos. The post Appreciate Nuance in Meta Advertising appeared first on Jon Loomer Digital. Most things are messy.

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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

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Zefr and Meta Extend AI-Powered Brand Suitability Solution to Facebook & Instagram Reels

Bill Hartzer

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

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Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. INDUSTRY: There are some industries that are problematic. Other industries are made for Facebook ads.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. Industry Some industries are naturally easier than others when it comes to attaining a high level of success with Meta ads. That doesn’t mean that you should avoid a challenge, but understand how industry impacts expectations.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?