Small Business Mavericks

MAY 1, 2014

Some of Seth’s blogs are long, some are only a few simple sentences that emphasize his point and leave you to chew on it. Online and Offline Marketing and Advertising blogs communication marketing online marketing strategy seth godin' Marketing is storytelling.

Advertising 70

Advertising Strategy Sites List 70

Small Business Mavericks

DECEMBER 5, 2011

Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too.

Marketing 105

Marketing How To SEO Small Business 105

Small Business Mavericks

DECEMBER 5, 2013

Guest blogging – Find a few websites in your niche and offer to write a guest blog post for them. Pay Per Click Advertising – Paid advertising is another source of traffic for many a website. Tracking & Analytics blogging google guest blogging PPC Social Media website traffic'

Google 98

Google Journal ROI Analytics 98

Small Business Mavericks

JANUARY 6, 2016

Online advertising. When we talk about search engine marketing we usually are referring to search engine optimization (SEO) and pay-per-click advertising. SEO means writing your website content, blog content, and other branded content in such a way that it stands a better chance at obtaining high search engine rankings.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

SEPTEMBER 4, 2014

There’s a real difference between writing a blog post that has a lot of keywords and writing a blog post that answers a reader’s questions. That person won’t see your blog post unless it comes up on the page when they search, but they will also skim past things that don’t look helpful.

Marketing 115

Marketing Tools Advertising Features 115

Small Business Mavericks

NOVEMBER 30, 2015

Some people include blogging as a part of social media. Website development certainly is important to SEO, however, you can also perform strategic search engine marketing through offsite content like articles, blog posts, and social media content. Nevertheless, the goal is the same no matter the medium.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

DECEMBER 15, 2011

Surprisingly, traditional media such as newspapers, yellow pages and radio advertising are behind the SEO ratings at 19%. If you can consistently write a blog, interact with people on social media and do traditional advertising, chances are your business will grow even bigger. The proof is there.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

AUGUST 13, 2014

But now, the Facebook Developer blog has this statement in its August 7, 2014 post which basically reverses the policy: “You must not incentivize people to use social plugins or to like a Page. We believe this update will benefit people and advertisers alike.” Remember back in 2010 when Like-Gating was encouraged?

Facebook 150

Facebook Policies Social Media Google 150

Small Business Mavericks

AUGUST 26, 2015

From there, search engines, forums, and pay-per-click advertising took over. Blogging took off like a rocket followed by social networking and video marketing. You’ll likely find a few forums where athletes meet to discuss their interests, but you’ll also likely find a few blogs where this occurs naturally.

Forums 70

Forums Sports Marketing Directory 70

Small Business Mavericks

AUGUST 31, 2015

Guest blogging – You can tap into other sources of traffic by writing guest blog posts on blogs that reach the same audience you are trying to reach or that publish information similar to yours. Build a relationship first and people will visit your website based on your connection.

Directory 70

Directory Engineering Social Media Review 70

Small Business Mavericks

DECEMBER 8, 2011

Social media is the new way of advertising and marketing your business. For instance, if you already have a blog that you post to on a regular basis about your business, you can send your posts to Twitter, Facebook and others to generate even more readers. But, what does it mean for small businesses?

Small Business 87

Small Business Social Media MySpace YouTube 87

Small Business Mavericks

MAY 14, 2014

Now, I know you are interested in online marketing because that is why you read this blog. Online and Offline Marketing and Advertising online marketing online marketing professionals online marketing strategy professional' It’s time to call in the professional when your time is more valuable doing something else.

Cost 93

Cost Price Advertising Strategy 93

Small Business Mavericks

JULY 3, 2011

For instance, Will you have a blog ? What about pay-per-click advertising ? Do you do that on your blog? First, you need to outline what content strategies you are going to employ. Will you engage in social networking ? Will you have a newsletter ? Will you design a mobile site for your mobile customers? Do you need a QR code ?

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

NOVEMBER 11, 2013

You’ve likely seen some Christmas advertising on TV already. That’s critically important if you have a blog that you will be adding additional content for. We’re just two-and-a-half weeks away from Thanksgiving. Have you started your holiday marketing yet? The key to holiday marketing is to start early.

Marketing 98

Marketing Small Business Publishing Advertising 98

Small Business Mavericks

DECEMBER 21, 2015

Then there were web rings and a few ways of advertising your website in hopes of driving traffic to it. Eventually, pay-per-click advertising came along. People started blogging. And their were places where business owners could go to publish their articles. They were often called article directories.

Content 70

Content Directory How To Small Business 70

Small Business Mavericks

FEBRUARY 5, 2011

By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything. If you’re somewhat of a traditionalist, then you’ll develop a business plan – this plans everything from finances to marketing and advertising. How do you define online marketing?

Marketing 114

Marketing Small Business Case Study SEO 114

Small Business Mavericks

APRIL 27, 2011

You decide you want your group to meet in the back room of your store so you start a Meetup group and advertise that your group will meet at your store location (provide the address please) on Tuesday evening at 7 p.m. That’s good incentivized advertising. This makes sense since you own a retail shoe shop. when your store closes.

Marketing 150

Marketing Case Study Press Release Groups 150

Small Business Mavericks

NOVEMBER 13, 2014

Seth Godin has predicted an end of radio on his blog recently. This time he was commenting on his realization that the combination of Bluetooth & smartphone has made people leave the radio audience and the advertisers are going to have to adapt. A similar scenario was seen with the daily newspaper, too.

Small Business 102

Small Business Meeting Campaign Advertising 102

Small Business Mavericks

AUGUST 9, 2012

You’ve created your website, you’ve started a blog, and now you’re on Facebook. But there is more to online marketing than simply building a website and sharing your blog posts on Facebook. Does it have a blog? You should engage in some kind of online advertising. Is that all there is?

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

AUGUST 8, 2013

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Does it include a particular demographic? If so, how do you reach that demographic?

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

FEBRUARY 21, 2011

These might include: Your website Twitter LinkedIn Social bookmarking HubPage or Squidoo Lens Facebook advertising Online display advertising Your blog Mobile phone apps The list could go on, I’m sure. I would bet that you do most of it online through your other Internet marketing channels. Offline marketing still works.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

APRIL 25, 2011

It should seem to reason then that website owners and managers should spend that much time on search engine marketing efforts rather than social media or other forms advertising. That means writing that daily blog post and spending some time tweaking your landing pages and PPC ads. Don’t you think? That’s SEM.

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

APRIL 21, 2011

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Start a blog – Search engines like consistent fresh content. Update your blog daily. Pay per click advertising – For a quick response, spend your money on PPC.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

JANUARY 7, 2015

I see this as a lesson in developing an audience first, by utilizing social media, blog posts, and email to get people thinking about how this new thing will benefit them. . Online and Offline Marketing and Advertising CES marketing flops mobile marketing online marketing strategy'

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

AUGUST 6, 2012

Pin a mixture of content—use some original content but make sure your boards don’t look like solely an advertisement for your company. Add links—make sure to link to your website or blog. Create boards that users will want to follow—use creative titles and set the board picture to a vibrant image.

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

APRIL 11, 2012

And I’m not talking about spam or get rich sites, or mom and dad blogs here. Instead of local advertising, you undertake search engine optimization – the aim for each is the same, getting your business in front of people’s eyes. Why do they take up valuable space?

Domain Name 101

Domain Name Engineering Hosting Advertising 101

Small Business Mavericks

JUNE 17, 2015

You have a website, a blog, social media channels, probably some paid advertising, a video channel, and other tools to keep up with. Blog content deconstruction. From time to time, you need a check up. What’s an Online Health Check Up? Running a business online is difficult. You have a lot to think about.

Analysis 70

Analysis Analytics Statistics Newsletter 70

Small Business Mavericks

JULY 15, 2014

Put faces and a backstory on the people you are writing to for the blog, and advertising to, and posting on whatever social media you go with. You don’t have to appeal to everybody in the whole world, so your task is much more focused. We need to see people with faces and know their story in order to know them.

How To 98

How To Small Business Education Buy 98

Small Business Mavericks

FEBRUARY 4, 2013

Radio advertising. Here are some ways to ensure people in your local area see your content: Stuff their purchase bags with flyers and handouts. Run a television commercial on your local TV stations. Billboards. Social media – you can still share your content with friends and fans on all the social media sites. Pay per click marketing.

Trends 93

Trends Marketing Metrics YouTube 93

Small Business Mavericks

AUGUST 4, 2014

The problem comes when a business realizes a mistake is made on their signage, blogs, site, or advertising materials and they don’t do anything about it. Everybody makes mistakes and nobody expects all your business writing to be perfect unless they are unrealistic.

Adwords 87

Adwords Cost Sites Advertising 87

Small Business Mavericks

MARCH 19, 2011

If your channel is popular enough, you can sell advertising on your videos and monetize the channel. Some channels have thousands of viewers every day. You can drive steady traffic to your website using your own YouTube channel. A YouTube channel that offers entertaining and informative videos can increase your online reputation.

Small Business 150

Small Business YouTube Real Estate Case Study 150

Small Business Mavericks

AUGUST 18, 2011

Regular readers of the Small Business Mavericks Internet Marketing Blog know that I am a big and vocal proponent of online marketing. Blogs, articles, e-zines, social media … I love it all. Even outdoor advertising has its place in your marketing arsenal. That just isn’t the case. Business cards. Yep, you need them.

Marketing 79

Marketing Yahoo Small Business Eventful 79

Small Business Mavericks

MARCH 27, 2011

After all, if you can write an e-mail requesting 20 links, he says, then you can write a blog post for your blog. If you can write a guest blog post for someone else, then you can write 20 blog posts for yourself. Next, write a blog post every day for a year and don’t spend any effort building links to it.

Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way.

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

APRIL 3, 2011

Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. GoDaddy has been the center of controversy before. But recently, the company has taken controversy to a new level.

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

FEBRUARY 25, 2011

Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. But then, there’s the other hand (isn’t there always another hand?). Is that what YouTube’s real goal is?

YouTube 79

YouTube Compete Case Study Press Release 79

Small Business Mavericks

DECEMBER 22, 2011

Have a website or a blog. There are a number of free sites where you can start a website and/or a blog. Not only will you be able to put your products on the site, you will need to keep information up to day in the form of a blog post or article. The following tips will help you build your business on the social media sites.

Small Business 98

Small Business Facebook Strategy Consultant 98