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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Instagram Competitive Analysis Image source How often do they post? What types of media do they post?

Analysis 186
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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose.

URL 204
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10 Things That Expose Good Sites to Google Panda

Adam Sherk

For in-depth Panda analysis I also recommend checking out Glenn Gabe , who frequently shares useful information on the subject. Many are moving to setups in which the full content is accessible on the main page and that is the only URL that can be indexed. Hopefully this will help others to avoid a similar fate.

Sites 278
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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience. Well, it’s really just a fancy way of describing an analysis of your LinkedIn profile with the aim of enhancing its performance. What is a LinkedIn audit?

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder. You can always use Ow.ly

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How to Duplicate a Saved Audience in Facebook Ads Manager

Jon Loomer

Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. The feature can also enable more detailed analysis, such as understanding audience overlaps. At the time of this writing, both paths have a standard URL convention, which I’ll share in case it helps.

Facebook 166
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How to Track Links Shared on Social Media

Razor Social

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. Use Google Campaign URL Builder. UTMs are tags that you add to the end of a URL and they are used to track custom campaigns in GA. Shorten and Track your Links with Bit.ly.