Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. YouTube has two billion monthly active users, who collectively watch roughly one billion hours of video each day. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. In the U.K.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Each time I was in Twitter Jail I was told by Twitter that I had been caught up in the bots. Twitter Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 101

Twitter iPad B2B Apple 101

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. But here are three reasons for skepticism.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MARCH 13, 2019

However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. As a result, our ability to promote our social media activities gets easier.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” Twitter Followers. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Just 3% say they communicate with brands using Twitter. ( Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Yet within the 50 largest global companies, not one CEO is active on Facebook. 7 Twitter Stats and Facts.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 30, 2020

Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. billion active users. Other platforms are more general, with a vast audience reach.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 23, 2024

Monitor competitor activity. Since these are customized according to your activity, you can get an idea of the trending topics in your industry. Connect with him through Twitter or LinkedIn. Once you resolve their problem, update the customer personally and through social media. Ask if they are satisfied with the resolution.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

JUNE 7, 2018

There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Connect with Twitter. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Connect with Grin on Facebook or Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Follow Hugh on Twitter @hughbeaulac to get in touch with him or read his latest guest posts.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. LinkedIn, 187 million active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

SEPTEMBER 9, 2014

” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JANUARY 19, 2016

Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. ROI is still tough to measure.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. You can follow her on Twitter at @anastasia_mm0.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

NOVEMBER 2, 2021

If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. Second, it keeps you actively involved in maintaining your relationships. Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. This is useful for brands that have an active social media presence with regular updates and an engaged following. Social media hubs provide the functionality to moderate your content appropriately.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. Again, no argument, most of the activity across social networks is of the birds-of-a-feather variety. The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 23, 2011

number of blog subscribers, Twitter followers, Facebook fans). Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. Twitter (used by more than 40% of B2B marketers , and that figure continues to grow). Video / YouTube.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 20, 2011

Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). . • Number of RSS subscribers (regular readers). Number of email subscribers. • Top visiting organizations (measure of targeting effectiveness). Interaction (@ mentions).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

DECEMBER 13, 2018

That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

JANUARY 30, 2020

billion people in the United States actively use at least one social network. To accomplish this, you’ll need to figure out when your audience is most likely to be active on various social media platforms. Connect with Shane on Twitter or LinkedIn. So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

AUGUST 23, 2011

But it’s been the top source of visits for nine of the past 10 months (the only exception resulting from the spike in direct and referral traffic to the Nifty 50 Top Women of Twitter post). Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

AUGUST 2, 2018

Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? Then again, social media activity has a positive impact on SEO. Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). followers/fans/circles, how complete is their profile, level of activity). Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. The only way to found on social networks is to be active on them.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 170

Social Media Vimeo Content Hubspot 170