Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. million followers on Twitter, most of which were bots and fake accounts ?

Social Media 164

Social Media Quantcast Metrics Comparison 164

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Razor Social

MAY 15, 2019

Micro influencers may not be as influential as power influencers but they could provide more value because they attract a very specific and often very active audience. Event activation. Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. There’s two ways to approach this.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

JUNE 19, 2016

I’ve been active in the blogosphere for over 12 years and have known some great food bloggers. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix? (By

Travel 75

Travel Hosting Social Media Influencer 75

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Upper-Funnel: Awareness & Reach.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

JUNE 19, 2016

I’ve been active in the blogosphere for over 12 years and have known some great food bloggers. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix? (By

Travel 40

Travel Hosting Social Media Influencer 40

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. Is engagement high on TikTok?

Engagement 100

Engagement Tips Metrics Remix 100

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. I actually use at least one more R for Relevance which we’ll cover later.

Brands 32

Brands Metrics Blogger Survey 32

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Stay active. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. I can relate.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

FEBRUARY 7, 2011

you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Sharing this with my readers, very well laid out! link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? link] martin s.

Social Media 155

Social Media Radian6 Strategy SM2 155

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Reach Metrics. Resonance/Engagement Metrics. Reaction Metrics.

Brands 20

Brands Metrics Blogger Survey 20

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. Among the findings: 114 companies (23%) of the Fortune 500 maintain blogs, 62% have active corporate Twitter accounts, and 58% have a Facebook presence. million followers”).

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

APRIL 25, 2022

Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Sprout users looking to consolidate all their metrics in a single platform can use our link in bio offering, SproutLink.

B2B 122

B2B Instagram How To Marketing 122

Webbiquity SMM

JANUARY 24, 2012

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Austen Mayor articulates both qualitative and quantitative justifications for social media investments.

Social Media 190

Social Media Tips ROI Nielsen 190

Social Media Marketing

MARCH 27, 2013

Wendy Clark, their SVP of Marketing, made some clarifications to that in AdAge , noting that "it's the combination of owned, earned, shared and paid media connections -- with social playing a crucial role at the heart of our activations -- that creates marketplace impact, consumer engagement, brand love and brand value."

Social Media 164

Social Media Mobile Nielsen Press Release 164

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. The trouble is that the activities that generate that kinship don't scale well.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

MARCH 16, 2017

Interests — You can target or exclude people based on their interests, their activities on Facebook, the Pages they liked, and related topics. Behaviors — You can target or exclude people based on their purchasing behavior or intent, device usage, travel behavior, activities, and more.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Post from @jaybaer today w/@ExactTarget research: [link] [I'm dutifully echoing] [link] Mongoose Metrics Is Twitter 4 biz the echo chamber? link] Mark Nielsen Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145