Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Request your Audiense Insights demo and start activating consumer insights today.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. With useful features such as alerts around activity spikes, social listening is sort of like a seismometer for the internet, warning you before a metaphorical volcano erupts.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 124

Social Media Sentiment Data Team 124

Net-Savvy Executive

JULY 26, 2012

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media.

Activities 87

Activities Data Social Media Metrics 87

Sherrilynne Starkie

FEBRUARY 13, 2018

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers.

Influencer 101

Influencer Brands Collaboration Authentication 101

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). As Dan says, “We use Sprout’s Automated Rules and Social Listening tools to give us alerts on brand sentiment, competitive analysis and customer satisfaction.”

Resources 101

Resources Telecommunications Collaboration Project 101

Koka Sexton

JANUARY 9, 2023

Building customer segments to better target and prioritize marketing activities. Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Utilizing insights to develop targeted campaigns.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

JUNE 22, 2021

billion global active users. Largest age group: 25-34 year olds. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds.

Platform 118

Platform Social Media Tumblr Reddit 118

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience.

CPM 413

CPM Comparison Diagrams Sentiment 413

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Measuring Your Influencer Campaigns.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Total contributors (and % active contributors).

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Divide them into groups with similar traits. Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. The former group gets the inside scoop through first-hand employee experiences. Share feedback across departments.

Review 96

Review FAQ Construction Metadata 96

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. The problem was eventually traced back to a configuration change, which caused a sudden increase in activity on the company’s database infrastructure.

Examples 111

Examples Brands Sentiment Reputation 111

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. Going a step ahead, LEGO actively advocates for education and social change.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Divide them into groups with similar traits. Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. For example, if a group of customers shows interest in a product or feature promoted on social, sales can highlight it in their communication efforts with those interested parties. PR teams can monitor sentiment and address potential brand crises.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Sprout Social

MARCH 15, 2021

Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups. This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

FEBRUARY 27, 2023

Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. Do you have employee resource groups (ERGs) dedicated to women in the workforce? Something isn’t adding up.

Social Media 117

Social Media Team Groups Groups 117

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: Facebook Groups. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). Platforms to use: Facebook Groups, Instagram Close Friends. 2 Growth of private communities and tight-knit tribes. Platform to watch: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. One of the easiest ways to improve engagement is to publish posts when your audience is already active. You can see both days and times when your audience is active. Social proof. Social media dashboard.

Instagram 127

Instagram Engagement Hashtag Meme 127

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. It simply means that revenue should be at the core of how you build your KPIs.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

OCTOBER 13, 2023

HR managers often use this tactic as a way to more effectively attract both active and passive job candidates. Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. The site has a job board for job postings.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Social Media 94

Social Media Focus Group Aggregator Research 94

Convince & Convert

OCTOBER 30, 2017

You’ll get more bang-for-your-buck, and you need to be able to see the activity of the influencer within the context of the rest of the conversation to determine if they are in line with the tone of the audience you want to access. Do you want to improve brand sentiment? How do you determine what makes a good influencer?

Brands 193

Brands Sentiment Influencer Survey 193

Adam Sherk

MAY 24, 2011

According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). Share of social media activity: Fast Five 38.46%. Thor 38.05%. Green Lantern 9%. X:Men: First Class 4%. The Hangover: Part II 2.26%.

Alterian 143

Alterian Social Media Film Sentiment 143

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187