Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Software 81

Software Research Marketing Price 81

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Koka Sexton

JANUARY 9, 2023

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them.

Patterns 98

Patterns Marketing Focus Group Survey 98

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. is seeking social connection: they value the “wisdom of the tribe” being part of the group.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

JANUARY 18, 2018

Test Group 1: Random sampling of people who saw ads from the first campaign during the test period. Test Group 2: Random sampling of people who saw ads from the second campaign during the test period. Facebook then compares how the test groups compared to the respective control groups. This is how it works… 1.

Research 167

Research Tools Comparison Facebook 167

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

Class 148

Class Social Media Strategy Marketing 148

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

B2B 117

B2B Influencer Brands Marketing 117

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Yet research shows that fewer than one in three Americans floss daily, while just over a third floss weekly — meaning a further third don’t floss at all. So how do we do that as marketers?

Campaign 208

Campaign Social Media Case Study Training 208

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? Why wouldn’t you want to market your business on the biggest social media platform out there?

Strategy 52

Strategy Facebook Marketing Groups 52

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. We did some research and found that there are approximately 38M 16-24-year-old’s in the US, which means 76% of all 16-24 year old’s in the US can be found on the platform. Paid Media Opportunities.

Marketing 217

Marketing Authentication Trends Feed 217

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

Social Media 213

Social Media How To Survey Analytics 213

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. With the move towards private messaging, Facebook is refocusing their platform on Groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

Trends 128

Trends Social Media Groups Groups 128

Jon Loomer

SEPTEMBER 25, 2015

If you’re a marketer, you need to do your research. Smart marketers are using a free Facebook tool called Audience Insights. Activity on Facebook. Home Market Value. Monthly Active Users. While I just hit 100,000 total fans, nearly 6,000 of them were not active during the past 30 days.

Groups 119

Groups Groups Facebook Mobile 119

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Snapchat has over 306 million daily active users.

Marketing 103

Marketing Reddit Advertising Analysis 103

Oktopost

APRIL 29, 2024

Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024. How can marketers use social intent data?

Data 62

Data Social Media ROI B2B 62

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. But… Who is participating in this conversation and who is driving it?

Analysis 87

Analysis Research Metadata Patterns 87

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users.

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

FEBRUARY 1, 2024

Consider your budget, long-term plans, and current market trends. could be a wise investment due to the city’s strong market. Start by researching schools in your neighborhood to understand the registration process, which can vary depending on whether you opt for public or private institutions.

Transportation 91

Transportation Real Estate Insurance Patterns 91

Hootsuite

DECEMBER 20, 2019

Meanwhile, Facebook Groups are surging in popularity. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. billion monthly active users. million people active on Facebook. Facebook has more than 2.45

Social Media 111

Social Media Facebook Marketing HootSuite 111

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

Class 91

Class Social Media Strategy Marketing 91

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Your audience is more aware now than ever before and taking every decision after considerable research. This method is one of the most important strategies for LinkedIn marketing.

SEO 154

SEO Social Media Strategy Hashtag 154

Laurel Papworth

FEBRUARY 19, 2013

million Australian Monthly ACTIVE Users and determine how they were feeling about Julia Gillard, Tony Abbott, the Labor Party or the Liberal Part? I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

The Realtime Report

AUGUST 27, 2012

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies.

API 178

API Education Social Media Research 178

Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Total monthly active users increased 77% from 2015 to 2020. National Geographic stands apart from that group, at #11. Facebook Facts and Statistics.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. According to Pew Research, YouTube is the most popular online platform in America.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media.

Strategy 145

Strategy Social Media Marketing Consultant 145

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Skills 194

Skills Groups Groups LinkedIn 194