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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Personal connections on social media drive more consumer purchases than influencers.

Research 148
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. The bad news is that only 368 of those (54.4%, or just over half) are actually active. are barely active, tweeting twice per month or less on average. But the least social of this entire group?

B2B 154
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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More Than 200 Facebook Groups Have Been Actively Circulating Coronavirus Vaccine Misinformation

Forbes Social Media

But new research shows conspiracy theories and other anti-vaccine content currently being distributed to more than a half-million users. Facebook has downplayed its responsiblity in combating the misinformation.

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How To Create A Facebook Group

BeingOptimist

Are you still finding it tough to create a Facebook Group? Are you still searching for the best tutorial where you can learn how to create a Facebook group easily? Here, I will guide you step by step by providing real-time practice to create a Facebook group. So let us begin, What Is Facebook Group? Let’s get started.

Groups 98
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What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Focus Groups.

Research 149
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Facebook Ads Research Tool: Test and Learn

Jon Loomer

Test Group 1: Random sampling of people who saw ads from the first campaign during the test period. Test Group 2: Random sampling of people who saw ads from the second campaign during the test period. Facebook then compares how the test groups compared to the respective control groups. This is how it works… 1.

Research 167