Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. For starters, it has more than 2 billion monthly active users.

Social Media 225

Social Media Tips Marketing UGC 225

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Research 140

Research Strategy Influencer Survey 140

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Click To Tweet A great example of this behavior is r/buyitforlife. Footnotes: Reddit Custom Survey, U.S., subscribers and daily usage up nearly +45% in the last year.³

Reddit 143

Reddit Research Loyalty Survey 143

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. unique users in the UK.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 102

Influencer Brands Collaboration Authentication 102

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. He points to an example of a health food company. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Influencer Marketing Survey 106

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Monitor competitor activity. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Buffer Social

NOVEMBER 1, 2022

One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. ” She leads by example when she’s not working, “I try not to let myself get caught up into work when I'm off.

Small Business 76

Small Business System Examples Policies 76

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. Surveys give you unfiltered insights straight from the source—the customer.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Survey Education Team 122

Oktopost

APRIL 27, 2024

Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding. Gamification also significantly boosts employee engagement.

Training 62

Training Badge Team Groups 62

Sprout Social

APRIL 29, 2024

Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them. This will deepen your connection.

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Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, your SEO team may aim to increase domain authority through backlinks.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

MAY 20, 2021

Employee feedback surveys. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Beyond email and manual surveys, there are tons of employee engagement tools that can help.

Engagement 131

Engagement Survey How To Collaboration 131

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Koka Sexton

JANUARY 9, 2023

Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Building customer segments to better target and prioritize marketing activities. Examples of data to collect for Marketing.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sherrilynne Starkie

JANUARY 10, 2019

Examples include: “Shop Now,” “Call Now,” “Book Now,” or “Get Directions. 2019 journalists survey: What it means for communicators. As a follow up to the 2018 Annual Journalist Survey, a new survey of finance journalists gets their perspective on what’s to come in 2019. — SS. — SS.

Features 150

Features Social Media Survey YouTube 150

The Realtime Report

SEPTEMBER 3, 2020

For example, discrediting their products/service with negative (and often completely fake) reviews are a couple of ways businesses may damage a competitor’s online presence. The Survey. Our survey can reveal that 18.3% of those surveyed haven’t sabotaged a competitor, whilst just a tiny 0.3% The Main Findings.

Study 184

Study Reputation Survey SEO 184

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Both are survey and collection techniques for VoC programs.

Data 125

Data Survey How To Review 125

Convince & Convert

DECEMBER 15, 2023

As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ). This information allowed them to tap into a partnership with the pet sitting network Rover. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. For example, extended reality (XR) headsets can record a user’s facial attributes, blinks, movement, surroundings and activities in the metaverse.

Brands 117

Brands Avatar How To Privacy 117

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. When your team sees you actively utilizing this data, they’ll be more likely to follow your lead.

Data 142

Data Repository Team Process 142

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). The survey also asked about security concerns. What are Americans really doing on their smartphones?

Statistics 178

Statistics Survey Mobile Activities 178

Sprout Social

APRIL 3, 2024

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Sprout Social

APRIL 6, 2023

Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar.

Content 81

Content Collaboration Project Template 81

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Tweets with links, for example, garner 86% more Retweets than those without. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. As an example of its diversity endeavors, Pinterest laid out some of its efforts , aligned with many other platforms. For example, in “Mindset in the Moment” conspicuous consumption is out.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

FEBRUARY 29, 2024

For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. For example, AI prompts can guide designers in creating products that satisfy market demands and predict future trends. This leads to tailored support experiences and recommendations.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time.

Data 124

Data B2B How To Metrics 124

Jon Loomer

OCTOBER 5, 2020

Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Why might someone have the “Digital Marketing” interest, for example? Hobbies and Activities. But that’s a pretty vague explanation. Business and Industry.

Yahoo 192

Yahoo Facebook Sample Samples 192

The Realtime Report

MARCH 31, 2021

Many teams now complete a quick health survey via a mobile app on their way into the office so that they can be effectively screened before arrival. According to an Adobe Voice Survey, 86% of people said that voice tech would make the office more sanitary, while 77% expected to use this tech more frequently in the next year.

Trends 91

Trends Real Estate Survey Patterns 91

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement.

Content 118

Content FAQ Sentiment Hashtag 118