Trending Sources

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Today I want to hone in on three of those reports and show you how to use them to create a delicious, ROI-filled meal. We lacked a uniform way to compare activity on different social media sites.

5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Let’s take a closer look at five of the ways advertisers like you need to be using Facebook ad reports… Facebook ad reports are powerful, but are you using them in these five ways?

Pros and Cons of your Social Media Team Structure

Ignite Social Media

The services usually handled by the agency include: strategic consulting, community management, content production, reporting, and paid media. For the most part, it usually falls under community management, reporting, or paid media management services. Just outsourcing a piece of the day-to-day activities can be more efficient for everyone involved. The One-Person Show.

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4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. Increasing traffic was the second major benefit, with 75% reporting positive results.

Association TRENDS Social Media Report and Rankings 2012

SocialFish

Back when associations were first starting to adopt social media, we worked with Jeff De Cagna and some other association thought leaders to record examples of what folks were doing on the Association Social Media Wiki. There are thousands of examples now. Usually, we look for outstanding examples where there are deep similarities in terms of goals and strategies. CON: What?

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). These are some examples of how to think when analysing the data. Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. But where should you start in the masses of available data about your posts? Step 1 – Show me the data. Photo views. Other clicks. Link clicks.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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Triple X Niche Case Study Update: Expenses Report

Viper Chill

As promised in the first update I’m going to be sharing our respective reports in the same order so you’ll first hear about Diggy’s expenses, then mine, then Mr.V a.k.a Similar to the domain name this is not something I signed up for at the start of the case study since I already had a hosting account with them I’m not actively using. Vladimir’s. Enjoy!

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Digital Consumer Report State of The Media: Q3-Q4 2011. Seventy percent of them have college educations, for example, with the majority gaining a degree. Women are more likely to trust ads on social media than men, 36 percent versus 26 percent, according to the report. Community activity stream. ); //. Marketing News & Expert Advice.

The First Ever ViperChill Income Report

Viper Chill

Last year I wrote my 12th monthly traffic report and said it would be the last one ever. Instead, I will only be reporting on the money that I’m making with ViperChill. Since I’m going to be sharing these reports on a monthly basis, I should really comment on how I feel about making money with this website. ViperChill has almost 16,000 RSS subscribers (thank you!),

Two Social Media Toolkit Examples and Other Goodies

SocialFish

The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Based upon your feedback, we created more activities and tools to assist you in implementing tailored solutions for your organization. Ragan Survey Report on Structuring a Social Media Team. ” 2.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

billion monthly active users as of Sept. Facebook reported 1.79 The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide. Instagram has more than 500 million monthly actives and more than 300 million daily actives.

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1. Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. This adds a ton of clarity to your social media reports. 5.

Facebook’s Latest Blunder and the Elephant in the Living Room

SocialTimes Facebook

The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work. Here is an example  of a Cheerios  shared media campaign. Maybe the problem is not with ad measurement, it is with the ad format itself.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. As of 2011, the BLS reported that only 8.7 strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. Actively lead #PRDiversity and awareness forward.

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What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. Some well known examples are Yahoo! Examples of Specialty Aggregators are hyper?local billion in 2008 alone.

The Social CEO (or Lack of)

Ignite Social Media

In the 2015 Social CEO Report , Domo and CEO.com found many other benefits to having your CEO be on social media. To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. “The Social CEO” is a phrase you might have heard by now.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

Facebook reported strong second-quarter-2016 financial results Wednesday, with revenue up 59 percent year-over year and net income soaring 186 percent compared with the second quarter of 2015. The company reported revenue of $6.436 billion for the quarter, up 59 percent from $4.024 billion in the year-ago period. Facebook reported an average of 1.13 Facebook reported 1.57

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Image via CreativeMarket.com.

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How Social Referrals Impact Your Organic Traffic

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. The Dark Social phenomenon makes it really hard to show the value that social media adds to a business, which makes it frustrating when trying to report on ROI.

Do Social Referrals Affect Organic Traffic?

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. The Dark Social phenomenon makes it really hard to show the value that social media adds to a business, which makes it frustrating when trying to report on ROI.

Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. social media (46%). news (35%).

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter  and up 3 percent year-over-year. We just reported 313 million. Product overview. No. 1 is around on-boarding. Safety.

Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example: This is still fairly common but it is slowly changing. Women’s Site.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. But it doesn’t have to be that way.

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All of the Social Media Metrics That Matter

Sprout Social

When you click on the Page you want to analyze, you will be taken to the Facebook insights report for that specific Page. Next, you will see how many times people on Facebook hide your post, report posts as spam or unlike your Page. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it. What Are Social Media Metrics?

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. How are they doing it?

How to Find Influencers on Twitter

Razor Social

Show only – Sometimes you may not want to show companies and only show people or you may want to show more active, responsive people etc. Export reports – You can export the reports you produce (this depends on your subscription level).  3. Buzzsumo. Here’s an example of an influencer profile which is automatically built within Traacrkr. Klear. Traackr.

News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile. But how will users respond to the new format? Congratulations!

How to Promote Your Event With Social Media Marketing

Pamorama

Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Content marketing examples include: How to’s Checklists Interviews with key influencers, speakers, and customers Surveys Curate content around the event: Include blog posts, pictures, infographics, conversations, and videos to build traffic and engage your audience.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. All tools need to provide some reporting capabilities.

ViperChill Monthly Report 6

Viper Chill

You are here: ViperChill » ViperChill » ViperChill Monthly Report 6 ViperChill Monthly Report 6 Written by Glen, this post has 63 Comments It has now been six months since I relaunched ViperChill. Personal Activity I don’t really have too much to report this month on a personal level. Home What the F ? Cloud Living Say "Hi!" Thanks for the transparency.

Bridging the Skills-Gap with Competency-Based Learning

SocialFish

Next, the association takes each competency and creates specific learning activities that teach that competency. Activities could be books, videos, webinars, self-paced eLearning, conference attendance, etc. Their LMS tailors the learning journey for that learner, prescribing the right mix of learning activities to address the skills-gap. However, it isn’t all bad news.

Social Media ROI: 5 Must-Reads

Firebelly

And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. 101 Examples of Social Business ROI. By Peter Kim Here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction. Each example lists brand, activity, and source + year. Social Media Metrics That Matter Now.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Pizza Hut, for example, posts several pieces of content, and then monitors their audience’s conversations about each post. billion active monthly users, is the largest platform, and 72% of adult internet users in America use it. It’s okay to schedule your posts for specific times, but make sure you also set aside a couple of hours every day just to monitor the activity on your posts.

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How to Use Social Media for a Product Launch

Simply Measured

billion people around the world are actively using social media, according to Statista. Brands It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social Develop loyal fans: Statista’s report found that 68% of marketers effectively use social media marketing to garner the loyalty of customers.

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Once you set your time zone, viewing any metrics for a date range will be based on this time zone you selected (for example, the last seven days of Greenwich Mean Time). Then select the time zone to use for reporting.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

Understanding intent can be tricky (see Can Publishers Harvest Social Media Intent in a Meaningful Way? ) but monitoring behavior and activity often proves valuable. 4. How do we maintain active social outposts without sacrificing on-site community? The fact that sharing links is a large part of social media activity is a tremendous advantage for publishers. AddThis).

Instagram Analytics: Tools, Tips and Tactics

Razor Social

Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day is staggering.  It show how important it is to people as part of their daily lives. Here’s an example: Example analytics from Instagram. Most active commenters. Iconosquare.

New Facebook Ads Manager: A Complete Guide

Jon Loomer

Custom Ad Reports Front and Center. In the past, very few advertisers used the custom ad reports. To get the good stuff, you needed to click the “Reports” link on the left. But now, there is no “Reports” link. Because the entire Ads Manager is now the Custom Ad Reports! You can view activity by domain (default), URLs, device or events.

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