Trending Sources

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Today I want to hone in on three of those reports and show you how to use them to create a delicious, ROI-filled meal. We lacked a uniform way to compare activity on different social media sites.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. Increasing traffic was the second major benefit, with 75% reporting positive results.

5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Let’s take a closer look at five of the ways advertisers like you need to be using Facebook ad reports… Facebook ad reports are powerful, but are you using them in these five ways?

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Quick Reports for Measuring Brand Awareness Download. The 2015 Instagram Industry Report Download.

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). These are some examples of how to think when analysing the data. Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. But where should you start in the masses of available data about your posts? Step 1 – Show me the data. Photo views. Other clicks. Link clicks.

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Where: At the top of the Standard Reporting interface, you’ll find a button for “Advanced Segments.” What: View reports that show the real-time and latent impact social media has on sales and goal conversion. Why: Social reports from Google Analytics allow social media marketers to understand what impact social media has now or later in the sales conversion process.

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Of course, it is safest to assume that all of your internet information and activities are in the public domain and that one must take steps to curtail those that you don’t want publicized. Your search activity will be linked to your account and your identity.

Association TRENDS Social Media Report and Rankings 2012

SocialFish

Back when associations were first starting to adopt social media, we worked with Jeff De Cagna and some other association thought leaders to record examples of what folks were doing on the Association Social Media Wiki. There are thousands of examples now. Usually, we look for outstanding examples where there are deep similarities in terms of goals and strategies. CON: What?

Triple X Niche Case Study Update: Expenses Report

Viper Chill

As promised in the first update I’m going to be sharing our respective reports in the same order so you’ll first hear about Diggy’s expenses, then mine, then Mr.V a.k.a Similar to the domain name this is not something I signed up for at the start of the case study since I already had a hosting account with them I’m not actively using. Vladimir’s. Enjoy!

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Digital Consumer Report State of The Media: Q3-Q4 2011. Seventy percent of them have college educations, for example, with the majority gaining a degree. Women are more likely to trust ads on social media than men, 36 percent versus 26 percent, according to the report. Community activity stream. ); //. Marketing News & Expert Advice.

The First Ever ViperChill Income Report

Viper Chill

Last year I wrote my 12th monthly traffic report and said it would be the last one ever. Instead, I will only be reporting on the money that I’m making with ViperChill. Since I’m going to be sharing these reports on a monthly basis, I should really comment on how I feel about making money with this website. ViperChill has almost 16,000 RSS subscribers (thank you!),

Two Social Media Toolkit Examples and Other Goodies

SocialFish

The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Based upon your feedback, we created more activities and tools to assist you in implementing tailored solutions for your organization. Ragan Survey Report on Structuring a Social Media Team. ” 2.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. As of 2011, the BLS reported that only 8.7 strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. Actively lead #PRDiversity and awareness forward.

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1. Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. This adds a ton of clarity to your social media reports. 5.

The Social CEO (or Lack of)

Ignite Social Media

In the 2015 Social CEO Report , Domo and CEO.com found many other benefits to having your CEO be on social media. To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. “The Social CEO” is a phrase you might have heard by now.

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. Some well known examples are Yahoo! Examples of Specialty Aggregators are hyper?local billion in 2008 alone.

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Image via CreativeMarket.com.

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How Social Referrals Impact Your Organic Traffic

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. The Dark Social phenomenon makes it really hard to show the value that social media adds to a business, which makes it frustrating when trying to report on ROI.

Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. social media (46%). news (35%).

Do Social Referrals Affect Organic Traffic?

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. The Dark Social phenomenon makes it really hard to show the value that social media adds to a business, which makes it frustrating when trying to report on ROI.

News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile. But how will users respond to the new format? Congratulations!

Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Today, my 1,508 Facebook connections are broken into the following categories: Extra-curricular Programs refer to friends I met on vacation, through summer programs, or though other related activities. Jay a.k.a.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. All tools need to provide some reporting capabilities.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. How are they doing it?

GPS 2

Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example: This is still fairly common but it is slowly changing. Women’s Site.

Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

Leicester winning the league triggered an 86% increase in normal Twitter activity in the UK… #havingaparty pic.twitter.com/vGTmtqwq2E. As expected, sports leads the way when looking at the Affinity Report of Leicester’s followers, with the Premier League’s official Twitter account being the most followed account. — Twitter UK (@TwitterUK) May 2, 2016. Scenes! RESULT!

Bridging the Skills-Gap with Competency-Based Learning

SocialFish

Next, the association takes each competency and creates specific learning activities that teach that competency. Activities could be books, videos, webinars, self-paced eLearning, conference attendance, etc. Their LMS tailors the learning journey for that learner, prescribing the right mix of learning activities to address the skills-gap. However, it isn’t all bad news.

ViperChill Monthly Report 6

Viper Chill

You are here: ViperChill » ViperChill » ViperChill Monthly Report 6 ViperChill Monthly Report 6 Written by Glen, this post has 63 Comments It has now been six months since I relaunched ViperChill. Personal Activity I don’t really have too much to report this month on a personal level. Home What the F ? Cloud Living Say "Hi!" Thanks for the transparency.

How to Promote Your Event With Social Media Marketing

Pamorama

Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Content marketing examples include: How to’s Checklists Interviews with key influencers, speakers, and customers Surveys Curate content around the event: Include blog posts, pictures, infographics, conversations, and videos to build traffic and engage your audience.

Measuring Social Media ROI

Pamorama

eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. Great Primers Social Media ROI , the latest video by Socialnomics, showcases companies that have thrown themselves into social media and gives examples of social media ROI on campaigns. What About Sentiment Analysis? Well done!

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How to Create An Effective Social Media Policy (Before It’s Too Late)

agora pulse

For example: Who are the people that will be doing the social media every day? For example, on Facebook permissions range from an “Analyst” who can only view statistics, to an “Admin” who has full access and can add other administrators, and even delete the whole page. Let’s talk about some important considerations here. Click To Tweet. If not, add it.

Social Media ROI: 5 Must-Reads

Firebelly

And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. 101 Examples of Social Business ROI. By Peter Kim Here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction. Each example lists brand, activity, and source + year. Social Media Metrics That Matter Now.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Google Review Count: 70,400. BuzzBlogger.

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New Facebook Power Editor: A Complete Guide

Jon Loomer

Reporting: A list of your saved reports lives here. Following are the filtering options, by category… Campaign Delivery: Active. Ad Set Delivery: Active. Ad Delivery: Active. For example, if you choose “Campaign Delivery,” you’ll need to select from variables like Active, Inactive, Scheduled, etc. Reporting. Pixels.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest. For example, I belong to a competitive sports team that has members around the nation. One example I often like to use is #Tweetameet through Qatar Airlines. Just like selfies,  hashtags are so often used obtrusively.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Stay active. Do you recognize some of your tweets in the following examples? reporting is greater on Twitter than other networks). think it’s important to keep a few things in mind with this data: Lots of tweets equals lots of activity. Post great content.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Kohli Ventures is another great example. This means every business investment and activity must demonstrate a long term, positive social impact for the many. Haagen-Dazs is a great example. They may feel you aren’t doing enough, for example, or be cynical when addressing your reasons. Social media has become the primary hub for marketing among brands of every size.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

Understanding intent can be tricky (see Can Publishers Harvest Social Media Intent in a Meaningful Way? ) but monitoring behavior and activity often proves valuable. 4. How do we maintain active social outposts without sacrificing on-site community? The fact that sharing links is a large part of social media activity is a tremendous advantage for publishers. AddThis).

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

If your page has more than 5,000 likes, Audience Optimization has already been activated and the tool should be available for you to use. ” Click “Edit” and check the box to activate it. Facebook can help you reach specific audiences by looking at their interests, activities, the Pages they have liked and closely related topics. Hobbies and activities.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. The report doesn’t actually give any detail as to the form the data that was used took. Zero detail on actual social media activities. Where to begin? Top-of-mind awareness.

The Real Roadblock to Social Business Success

Webbiquity SMM

But it’s jarring to still come across such reports today. ” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. And those benefits can be considerable. Employee participation must be voluntary. Sensors check their location, performance and health.

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23 Outstanding Social PR Guides

Webbiquity SMM

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. For example: “You knew  you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.”