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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Jon Loomer

You can use this for reporting, optimization, and targeting. While I use 70% in this example, it could just as easily be 50% or something else. Use for Reporting This will be great for providing more context of your results in Ads Manager. Now you should be able to add your custom conversion to your report as a new column.

Eventful 182
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How to use Facebook audience insights for more effective targeting

Sprout Social

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115
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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Another recent example of not using AI responsibly is the accusation that Sports Illustrated posted articles by nonexistent authors.

Google 91
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Monitoring requires active listening and timely action.

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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

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How to measure brand awareness

Sprout Social

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. These are questions you might’ve asked yourself more than once.

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Create a Meta Custom Event That Combines Time Spent and Scroll Depth

Jon Loomer

I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. The way I do it so that it includes all pages where this event is fired looks like this… If you can, add it as one of your eight ranked events in Aggregated Event Measurement. I seriously overcomplicated that tutorial.

Eventful 177