Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are the major differences.

Social Media Management 111

Social Media Management Communities Social Media Skills 111

Oktopost

NOVEMBER 8, 2021

Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player.

Organization 152

Organization Report LinkedIn B2B 152

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. It really has gotten out of hand.

Social Media Management 99

Social Media Management Social Media Tips Skills 99

Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Examples 62

Examples B2B ROI CPA 62

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

Social Media Management 111

Social Media Management Social Media Education Delicious 111

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. When are they most active? Use tools like Keyhole to monitor your competitors’ activity, engagement rates, and growth metrics.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

APRIL 2, 2020

Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy.

Report 129

Report Social Media Tools ROI 129

agora pulse

DECEMBER 16, 2019

You may be tempted to be on all the social media platforms. Usually, the person saying that doesn’t realize just how many social media platforms exist! For example, are you familiar with VIBER, LINE, or Telegram? What is social media voice ? Create content for social media.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past.

Report 121

Report Data Social Media Content 121

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Social Media 98

Social Media Team Social Media Management Report 98

Razor Social

JUNE 21, 2019

Social media management tools are dead useful. Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing.

Social Media Management 71

Social Media Management Social Media Tools How To 71

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

SEPTEMBER 26, 2019

“The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation UGC 66

Sprout Social

MARCH 16, 2022

Dive deeper into video engagement performance with Sprout Social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Fast reporting helps you understand what content impacts your business and strategy, and how. Post media clicks. Unique video views.

Engagement 120

Engagement Report Video Metrics 120

Buzzlogix

AUGUST 15, 2017

All Your Social Channels, In One Place. Buzzlogix is the go-to social media management tool for busy social media managers and specialists. Did you know that you can now take Buzzlogix Social Media Monitoring & Management Tool with you and access it anytime and anywhere on iOs and Android ?

Social Media Management 49

Social Media Management Social Media Apparel Sports 49

agora pulse

SEPTEMBER 26, 2019

“The biggest discovery [in the museum’s data analysis] was that participants who spent time in ArtLens Gallery were able to report greater gains in art understanding and knowledge than those who did not,” according to Hannah Ridenour, Research Manager, Research and Evaluation, The Cleveland Museum of Art. cma.org/mix ?.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. For example, your SEO team may aim to increase domain authority through backlinks.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

Resources 98

Resources Telecommunications Collaboration Project 98

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 125

Strategy Sentiment Marketing Analysis 125

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

agora pulse

JULY 31, 2020

In large organizations, gaining approval for hiring an agency takes time, and you may need to prepare a report defining the business needs. That may then need to go up through the approval channels, including … Your marketing manager. Don’t drag your potential social media agency on that long-winded journey with you.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Not all social channels tell you both reach and impressions. unique users in the UK.

Metrics 96

Metrics Influencer Marketing Survey 96

Oktopost

DECEMBER 19, 2022

Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues. There are a few ways to mitigate the potential human error: Use a social media management platform with unique logins and permissions to prevent too much access to administrator privileges. In addition, 4.4

Social Media 127

Social Media How To Policies Authentication 127

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Video duration.

YouTube 95

YouTube Engagement Metrics Analytics 95

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform.

Facebook 113

Facebook How To Aggregator Metrics 113

Sprout Social

SEPTEMBER 9, 2020

McDonalds, for example, used listening and found that their customers were over plastic straws. In reality, social listening supports every individual regardless of your seniority or if you work directly in social or not. The Social Media Manager. You asked, we listened. For instance…. For instance….

Organization 121

Organization Sentiment Social Media Management Analysis 121

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

agora pulse

AUGUST 12, 2020

Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Pinterest has nearly 370 million active monthly users in almost every corner of the globe. Pinterest Has Enormous Reach.

Report 105

Report How To Analytics Social Media Management 105

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. A high engagement rate can serve as social proof that your brand attracts happy, loyal customers.

Instagram 127

Instagram Engagement Hashtag Meme 127

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Here is a report from Sprout’s Listening capability. Here are the key steps to set up a standard complaint management process.

Reputation 101

Reputation System Brands Knowledge Base 101