Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Here are some real-life examples and I am sure you can find others when you start thinking this way. Activating brand advocates. Improved Customer Support.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. and they are said (by Facebook) to be 2 times more active than those that only access Facebook via the web.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. What does this mean for marketers?

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Email this to a friend?

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. The success of your e-commerce site isn’t driven by the size or cleverness of your marketing team; it’s driven by your team’s willingness to respond to the demands of customers and adjust accordingly.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Will Facebook replace your B2B Marketing email system? Facebook also overtook Google in page views just recently.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. If we can get affiliate marketing right – paying people based on traffic flows.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

His advice for this market is - Don't overreact to these times – make sure you are making changes that map back to your strategy. Which also makes it hard to imitate. Hone in on your strategic core rather than slashing and burning.

Strategy 150

Strategy Compete Forums Examples 150

Buzz Marketing for Technology

MARCH 23, 2009

And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Some of the revelations include: A small percentage of the users accounted for a large percentage of the activity. For example, only 6% of the users were responsible for 56% of the activity.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

JUNE 27, 2008

The same principles and guidelines that apply to IBMers activities in general, as found in the IBM Business Conduct Guidelines, apply to IBMers activities online. However, activities in or outside of work that affect your IBM job performance, the performance of others, or IBMs business interests are a proper focus for company policy.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

JUNE 27, 2008

Showing the example of how to work agendas through a wiki vs. email! Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. k12online06. laptop stolen.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Here are some examples of brands benefiting from Social Branded Applications … FedEx Created a Social Branded Application called - “Launch the Package” which is very in line with the FedEx brand. So far they have 250,000 active users, with 86% returning at least once, 57% of which came back 9 times or more!

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

OCTOBER 14, 2008

Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. The 31-Day Comment Challenge and the 31 Days to Building a Better Blog were both examples of blog challenges. Each day there's a different activity for learners to try. It encourages experimentation and exploration.

Project 100

Project Wiki Web 2.0 Technorati 100

Buzz Marketing for Technology

OCTOBER 16, 2008

The first is an example of how I am learning (a structure of what I think is important) and the second is an example of how I have learned from my work. For example, I share an office with another communication professor and we often discuss problems and solutions for similiar problems we are having with our students.

Web 2.0 100

Web 2.0 Skills Class Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Pre-Congress Activities. The questions are, first, how predictable, or structured, are the outcomes of the work activity; and, second, how structured, or well-defined are the activities or processes that produce those outcomes? For example, a majority of technical support jobs involve a high degree of problem-solving.

Movable Type 100

Movable Type Knowledge Base Diagrams Guidelines 100

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. The advice isn’t wrong - but too simplistic. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

What simple activities or readings could advance a teachers understanding of education (technology included) given that the teacher has 15 minutes of time a week for personal professional development? Learn how to build an online activity at myprojectpages. Visit examples of student blogs and enter comments on their writing.

Wiki 100

Wiki Web 2.0 Social Bookmarking Class 100

Buzz Marketing for Technology

OCTOBER 14, 2008

outdoordating on online dating market - down in US, up in EU. See, for example, the Aitkens wedding blog. See, for example, the H5N1 blog or SCOTUS blog. Blogs of this sort have an audience potentially as big as the numbers actively engaged in the conversation. cybersoc.com. what is this? search cybersoc. Categories.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

abilities, abstract conceptualization abilities and active experimentation. and abstract conceptualization; and active experimentation and reflective. Abstract conceptualization + active experimentation. Concrete experience + active experimentation. David Kolb and Roger Fry (1975: 35-6) argue that effective. observation.

Education 279

Education Groups Groups Process 279

Buzz Marketing for Technology

JUNE 27, 2008

Latest Activity. Can you share any examples of Moodle courses that you have set up. Jane's E-Learning Pick of the Day. 2 online clocks. Rich Chart Live. Need any advice or support? Zoomii Books. Vicki Mizner joined the group 25 Tools for K12 educators 1 day ago. Sidonie Pichard joined 25Tools. Leave a Comment for Sidonie Pichard.

Badge 169

Badge Forums Social Bookmarking MySpace 169

Buzz Marketing for Technology

JUNE 27, 2008

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Rebecca Muller.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

OCTOBER 4, 2008

When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. lend a voice to the market on the work culture at a particular company.â?? Theres huge learning power in that. ability to connect with potential recruits.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

ACTIVITY AREAS. Activity Area Overview. Learning Resources and Activities. Individual examples of PLE-like tools, and courses which utilise web 2.0 alternative in the plone_tableless skin layer that you can use if you prefer layouts that dont use tables. -->. THE E-LEARNING PROGRAMME. Overview of the Programme.

Web 2.0 155

Web 2.0 Wiki System Overview 155

Buzz Marketing for Technology

JUNE 27, 2008

Activity theory. beyond simply the formal, paid work context, citing parenting, caring for the elderly, and voluntary work activities as examples. Alan concluded by arguing that elearning can and should provide a bridge between these two worlds and gave some examples of how the Open University is addressing this.

Wiki 100

Wiki Conference Policies Education 100

Buzz Marketing for Technology

JUNE 27, 2008

How does someone learn not to need praise for example and just how important an attribute is it? As the others carried on a conversation - I just scribbled down the key attributes - here they are - pretty much in the order they arose and unedited. Will be interesting now to analyze them and pull them into some sort of structure and order.

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

JULY 24, 2008

Things* (Note: Details about each task will be activated every week with posts related to each item) Week 1: Introduction ( official start of week August 7th) Read this blog & find out about the program. Example: Here is where you would find the perma link for this sample blog post : Click on this link to see actual post.

Web 2.0 279

Web 2.0 Wiki Folksonomy Technorati 279

Buzz Marketing for Technology

JULY 24, 2008

Take legal information as an example — I may have access to all of the same legal resources as a lawyer, but I don’t have the training necessary to know where to start looking. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example).

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JULY 24, 2008

Each week we will place a new post accessible through the tab on the top of the page labelled ‘ further instructions ‘ , which will give a little run down of the week’s activity. To begin the program, click on the underlined links below the activity heading to take you to the activities page. Tracking Log.

Web 2.0 100

Web 2.0 Library Wiki Exercises 100

Buzz Marketing for Technology

JUNE 28, 2008

Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. For example, MySpace grew by 609% in one year, from just under 3.5 Other study findings: Ã? More than 40% are testing, piloting or evaluating blog and wiki applications at the time of the survey. Search all blogs.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday activity is inspired by Ines and TJ. So heres this weeks activity: Use a Web 2.0 UPDATE -- Check out comments for some GREAT examples of this weeks challenge. People also tend to de-value the activity itself when you use rewards, because if it has to be rewarded, then it must clearly not be of value on its own.

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

OCTOBER 16, 2008

Written French, for example, is expected to conform to the rules set out by the Acadamie Francaise. The Academie Francaise has fined businesses, for example, for using words that may have crept into mainstream conversational usage, but has not been approved by the Academie. Wednesday--Come up with a Blogging for Learning Activity.

Web 2.0 100

Web 2.0 Skills Education Social Networking 100

Buzz Marketing for Technology

JULY 24, 2008

And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. The most notorious recent example is Michael Eisner. Recently Active Groups ? Yet more often than not, we cant. SLIDESHOW Top 10 Family Entertainment Attractions. SLIDESHOW Toys of Summer.

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

JULY 24, 2008

s distinguished professor at Babson College and Accenture fellow, points out, we are still in the early days of PKM; the number of companies actively addressing these issues is very low. s activities contribute to their performance. Cope offers a prime example of what PKM can achieve. ?The However, as Tom Davenport, president?s

Wiki 100

Wiki Knowledge Base Case Study Compete 100