Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. link] Michael A.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. It’s these types of processes that can help them “spread the word&# about who they are and what they do. What do you think? GREAT INFO!

Brands 145

Brands Content Social Media Consultant 145

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. They need to snap up that Facebook name pronto. Thanks for the read.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Techipedia: Tamar Weinberg

MARCH 12, 2009

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example. Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Thanks for the thoughts and processes.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Users are actively seeking information that will enhance their professional knowledge. When this process occurs two page views are counted instead of one, thereby lowering the bounce rate. Would Be interesting to see and filter out areas for example US and Non-US traffic. Professional content probably isn’t a priority.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

Their YouTube page, ironically, only features a playlist of videos that they love but does not show any videos made by themselves, such as the process of making a Peanut Butter Cup. Share the 10OFF discount code for everyone, for example. As a result, engagement goes up as the page appears very active. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. You sound a lot more active and attentive. All of us have influences. Today, my fiance prevails. link] jaybaer Oooooo.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. Lots of lurkers. Lots of lurkers.

Social Media 160

Social Media Statistics Strategy Research 160

Almost Savvy

JUNE 18, 2010

Enter SocialShield If you are looking for a way to monitor your kid’s online browsing activity or chat/IM conversations, there are many easy tools which will allow you to do so. These tools may let you know what your child is doing online, but tell you nothing about the identity of their friends or their friends’ activity.

MySpace 232

MySpace Review LinkedIn Comments 232

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 18, 2010

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested. &# should be an alarming one to be asking. Thanks, Jay!

Questions 161

Questions Social Media Consultant Education 161

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. It’s surprising to see how few people actually do it! Read a lot.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. They have an interest in the world around them, and being active in it. Browsers obviously mostly lurk.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. The problem: he was not at all active on the high profile blog and hadn’t written a single comment. Some blogs cover startups that meet a specific set of criteria.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. On Step Two “Find Your Friends” of the Twitter sign-up process, select Gmail. On Step One “Find Friends” of the Facebook sign-up process, indicate that you have a Gmail account, and follow the simple instructions. Check out bullet #2 here: [link].

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a lengthy, tedious process. Most of social media relates to relationship building, which is a time-consuming process. And get your account started and active immediately. Soon, this craze would go away when the Niche social networking sites get more active which is going to be the future of Web.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. I just find it so fascinating!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MARCH 4, 2008

Personalization : presenting results based on past activity. Natural language processing : search engines should begin to understand documents stored online. How did they motivate themselves to continue (while still focusing on school and other “full time&# activities)? Maybe that’s a bad example.

Conference 100

Conference StumbleUpon Engineering Flickr 100

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy? Great stuff.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 21, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? The real advantage of TubeMogul, however, is that you can get comparative statistics.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. For example, Rule #1 is “Thou Shalt Be Honest.&# Shimon literally gave away his trade secret with this one. But is it Spam?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

With 350 million+ users, a self-promoting and natural way to have people promote your product, and a very active audience full of close friends and family, what’s not to like? Customize Your Tab With FBML Beyond simple HTML you can also enter very simple FBML tags to simplify some of the process. Marketers love Facebook.

Facebook 279

Facebook How To Applications URL 279