Sherrilynne Starkie

FEBRUARY 23, 2013

Number of likes, fans, friends and followers are some examples. Bloggers offer brands enhanced value through their own social media activity. They are highly active and skilled in using most of the popular social networks because the success of their blog depends upon it. The value of blogger relations is clear.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Digital Media Framework Example. Company employees as ambassadors for example. All four media quadrants are represented.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 20, 2012

The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs. We are countering this through education and example. Social media is key PR driver.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

AUGUST 13, 2012

For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. For example, it takes a human to make the judgement about the overall sentiment of the data. Are passive terms larger than active ones?

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

APRIL 24, 2018

Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. Activities must align with corporate business goals and objectives. Social media success requires strategy and planning. Stories and content must be aligned with customer interests and needs.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

APRIL 6, 2013

The classic example is Jonathan Swift’s 1729 essay ‘A Modest Proposal’ in which he suggests eating the Irish children as a solution to the country’s famine, thereby mocking the heartless attitudes among the rich people of the day towards the poor. Gun control is a polarizing issue. Sysomos gives the sentiment a 68% favourable score.

Video 329

Video Sysomos Sentiment Insurance 329

Sherrilynne Starkie

JANUARY 10, 2019

Examples include: “Shop Now,” “Call Now,” “Book Now,” or “Get Directions. Google is rolling out a new search feature: “your related activity.” Facebook Brand Pages can now add call-to-action (CTA) buttons to their Stories in drive action and increase engagement. Facebook stories are getting more useful for marketers. — SS.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

NOVEMBER 4, 2012

The new law provides a safe harbour to those who create and also those who host that content, for example.”. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JUNE 11, 2018

She provided examples of how organizations are moving to collaborative frameworks. For example, she said, chemical problems at GE are almost never solved by a chemist. It’s means extending the activity by adding new information and insight.”. Companies are doing away with the silo mentality by unifying goals.

Collaboration 152

Collaboration Chemicals Airlines Exercises 152

Sherrilynne Starkie

AUGUST 27, 2018

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). For example: Auditory learners need ample time to process information. They want to be active participants to understand new topics. Some cost thousands of dollars. How To Choose?

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” We often ask firms “What are you selling?”

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

APRIL 23, 2018

It covers general marketing and communications know-how and describes the activities and services a social media consultant delivers. Finally, it uses real life examples of how an outside consultant turned things around for companies struggling to make gains with social media. It includes tips and tricks that experts use every day.

eBook 69

eBook Social Media Consultant Skills 69

Sherrilynne Starkie

MARCH 2, 2020

Digital marketing is interconnected, and all activities are dependent upon each other to gain the most value for marketing budgets. If PR coverage is not part of the mix, other activities will struggle to deliver the desired results. For example, there might be a progressive theme across the stories. How to get media coverage.

News 404

News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Let’s look at an example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

APRIL 4, 2019

Facebook is updating how it measures ad relevance, for example. For example, a score of 9 or 10 indicated an excellent match and that the audience valued what the ad had to offer. Potential reach included the number of total monthly active users on Facebook. The single ad ‘relevance score’ is disappearing.

Metrics 199

Metrics Facebook Compete Examples 199

Sherrilynne Starkie

JULY 3, 2018

Examples include driving traffic to the website, driving sales inquiries. Alison Gareau: In thought leadership, for example, there’s other metrics. For example: This year did we get invited to speak at more events than last year or at new, different events? X number of downloads, X number of inquiries for information.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JANUARY 23, 2018

For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. The role of the golden ratio in guiding shape and the rule of thirds in composition are just two examples. Two essential activities include publishing content online and setting up effective landing pages.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

JANUARY 13, 2020

And, this advanced planning ensures your content and activities align with business and marketing strategies. For example, keep it high-level, for example, plan to run an ‘opinion piece on industry news’. It even gives you a plan using social media to promote your own stories or curated even curated content. Be effective.

Organization 221

Organization Content Curation Case Study 221

Sherrilynne Starkie

FEBRUARY 20, 2018

The bullets above are examples of link-building activities. Monitoring is a daily activity for search marketing consultants. Activity reports. A social media consultant will produce regular activity reports that summarize all actions carried out. Link-building. Tracking & Measurement.

Consultant 220

Consultant Social Media Marketing Skills 220