Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Research 143

Research Strategy Influencer Survey 143

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations.

Examples 112

Examples Brands Sentiment Reputation 112

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 103

Influencer Brands Collaboration Authentication 103

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Monitor competitor activity. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Click To Tweet A great example of this behavior is r/buyitforlife. Footnotes: Reddit Custom Survey, U.S., subscribers and daily usage up nearly +45% in the last year.³

Reddit 145

Reddit Research Loyalty Survey 145

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. unique users in the UK.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. He points to an example of a health food company. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Noodle and Tilde ??

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Survey Education Team 123

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Koka Sexton

JANUARY 9, 2023

Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data. Gather data on the target audience to gain a deeper understanding of their behaviors, preferences, and lifestyle. Building customer segments to better target and prioritize marketing activities.

Patterns 98

Patterns Marketing Focus Group Survey 98

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. This can include a wide variety of marketing and sales activities. An example of event-based marketing to a specific customer segment is performed on a regular basis by a company out of New York City, Michael Andrews Bespoke, a premier customer men’s clothier.

Data 79

Data Compete Analytics Survey 79

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in. Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. The more data someone places online, the bigger their digital footprint, which means higher risk of cyberthreats and security breaches.

Brands 118

Brands Avatar How To Privacy 118

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, your SEO team may aim to increase domain authority through backlinks.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Convince & Convert

DECEMBER 15, 2023

Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move. In 2024, it’s time to truly know your audience by tapping into data. What else is important to them? How do they do this?

Brands 151

Brands Marketing Real Estate Collaboration 151

Buffer Social

NOVEMBER 1, 2022

One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. ” She leads by example when she’s not working, “I try not to let myself get caught up into work when I'm off.

Small Business 76

Small Business System Examples Policies 76

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Employee feedback surveys. That’s why employee feedback surveys matter. Beyond email and manual surveys, there are tons of employee engagement tools that can help.

Engagement 131

Engagement Survey How To Collaboration 131

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Here’s a step by step process to get you started.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis. Click Next.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

The Realtime Report

SEPTEMBER 3, 2020

For example, discrediting their products/service with negative (and often completely fake) reviews are a couple of ways businesses may damage a competitor’s online presence. The Survey. Our survey can reveal that 18.3% of those surveyed haven’t sabotaged a competitor, whilst just a tiny 0.3% The Main Findings.

Study 184

Study Reputation Survey SEO 184

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). The survey also asked about security concerns. What are Americans really doing on their smartphones?

Statistics 178

Statistics Survey Mobile Activities 178

Sprout Social

APRIL 3, 2024

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Sprout’s data aligns with Instagram influencer marketing being one of the most popular avenues globally, especially on Instagram.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? It can be split into two categories, active and passive: 1. Active Intent. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 107

Influencer Marketing Collaboration ROI 107