Trending Sources

How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Like meat on supermarket shelves, milk in the fridge, or prescription medicine sitting in your cabinet at home, all customer contacts and data have a use-by date.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.

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How Data Is Used to Refine Marketing Messages

Convince & Convert

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. It’s called a tent pole for a reason: instead of no activity in between major promotions, it just droops a bit to a persistent lower level. Here’s a great example: Gmail. This example might not seem groundbreaking, but it illustrates a key point. Crickets.

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Google Activates Their First New gTLD Domain Name

Bill Hartzer

Google has activated their first New gTLD domain name, which is As an internet marketer, I believe it’s important to let the numbers and the marketing data determine your actions. I’ve been doing a lot of research lately to determine the overall viability and marketability of the New gTLDs. Nic.Google currently redirects to the Google Registry. HTTP/1.1·302·Found

How to Successfully Mine Your Social Media Data

Sprout Social

But when we gather social media data, it’s hard to argue against the numbers. common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Some of the raw social media data can include: Shares. Likes.

How to Actively Use Facebook Post Insights to Improve Your Community Management


But where should you start in the masses of available data about your posts? In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. will share a few tips as to which questions and answers to use when analysing the data and show how to use your new found findings to optimize on future community management.

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy


Twitter’s active user based has doubled since then and approximately 800 million extra people are now on social networks, so we can expect even more social media data to analyse and act upon this year. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage.

3 Ways Sports Marketers Need To Be Using Instagram Data


Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers. When looking at periods when your activity was/wasn’t successful, remember the context of the post.

How to Improve Social Media Results With Data

Rebekah Radice

The key is being data informed. Rather than throwing content at a wall and hoping it sticks, you analyze the data. Andrew Chen  explains it this way, “Being data-informed means that you acknowledge the fact that you only have a small subset of the information that you need to build a successful product. While data is concrete, it is often systematically biased.”

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The 7-Step, Data-Driven Way to Get More Traffic

Convince & Convert

So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Use Data from Your Content Foundation to Plan a Better Blog Schedule. Content is data. In this example, the content foundation had 1,000 average page views per post.

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HOW TO: Activate Your Brand's Super Influencers

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? When you see data like these as regularly as we do, you realize pretty quickly that super influencers are worth engaging. Treat them like the real VIPs they are.

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Of course, it is safest to assume that all of your internet information and activities are in the public domain and that one must take steps to curtail those that you don’t want publicized. Your search activity will be linked to your account and your identity.

How and Why Data Syncing Matters to Your Online Community Setup


This post covers the need-to-know details about the data sync, the most important part of the implementation process. First, let’s define some terms: Data syncing  usually means pushing data from your association management system (AMS) or your customer relationship management (CRM) database to your community platform. Why data syncing is so important. Single sign-on. This

12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Engagement rate allows us to compare a page with 10,000 fans to one with 1M fans based on the likelihood that fans interact with content on a regular basis The spreadsheet ( View in Google Docs ) shows all the raw data. For clarity, I removed the non-English pages, not because they aren’t examples of good performance, but just because I can’t actually evaluate the posts without a ton of Google Translate time.

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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

After that I’m going to give two examples in different industries showing how you can use these services – and the information they generate – to your advantage. 22 Resources for Data-Mining Your Industry. You can find ideas in literally any niche, with some examples being their finance , gadget and humour sections. Data Mining the Surfing Niche. Spyfu.

Two Social Media Toolkit Examples and Other Goodies


Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). The purpose is to establish a common, yet customizable approach to analyzing social data using the most cost-effective methods available.

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain , a free guide on how to improve conversion rates and data quality. Listen Now .

Making Data Relevant: The New Metrics for Social Marketing

Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. link] [.]

How to use big data to find sponsors for your podcast and blog

Convince & Convert

hope you’ll agree that it’s a very, very interesting use of big data. For example, Uberflip (which makes killer content hubs, like this one ) is a sponsor of our Content Pros podcast. But lately, I’ve been using big data from Affinio to dig deep and find potential sponsors based on the demonstrated affinities of my fans and followers. Very handy!

Working with Social Media Data: Activity

Net-Savvy Executive

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. In the last post, I wrote about content data , which is the starting point for listening. This time, let's talk about activity. What is activity data? There's little ambiguity in clicking on a Like button, for example.

Non-Facebook Users to Start Seeing Audience Network-Powered Ads

SocialTimes Facebook

Facebook announced in a Facebook for Business post  that it is extending the reach of its Facebook Audience Network  mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.

Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. In each section, information icons offer users more background on how the data was complied. Users can also click on the visual to see detailed search trends from each match.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

Looking at data from the Webbiquity blog, several trends are apparent. For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. Every blogger wants more traffic. How to get it? So where does blog traffic come from, and how does this change over time?

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Strategic Marketing of Managing Expectations


For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.

8 Data KPIs Every Blogger Should be Using to Grow Their Blog


In this day and age there are many free tools that provide insights with data that eliminates the need to guess. If you are happy with your bounce rate but still think there is room for improvement, then work harder on driving more relevant visitors to your blog via activities on social media, certain niche forums, and by getting backlinks from other sites in your space. 2. Exit rate.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Zarrella’s analysis found.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM. Customer Data is Gold. Driving Results with Data.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. Content aggregation ?). Email.

Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. adults by security app Clean Master.

Leicester City: A Tale Of Success, Social Media Affinity, And Crisps


What can the social media data tell us about those who have followed the club this season? Leicester winning the league triggered an 86% increase in normal Twitter activity in the UK… #havingaparty Platform Blog Social Media Data Twitter Analysis— Twitter UK (@TwitterUK) May 2, 2016. Who Should Sponsor Leicester Next? Scenes! RESULT!

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets.

Legal and Ethical Issues in Marketing

Spin Sucks

For example, when does data collection become an invasion of privacy?  When does promotional activity become a misleading claim? Privacy Concerns and Data Collection Data collection is the first step in any good marketing campaign. Essential data will include information about age, demographic, spending habits, and interests. and 6 p.m. and 5 p.m.

Influence Met Transparency with @Kred


Founded in 2007, they providing data mining, analytics, and brand engagement. Example of Top Community Members: There is no influence without transparency. Throughout your Activity Statement you are able to view records of every interaction, giving you a full view of your social presence. PeopleBrowsr is a high-tech social analytics company with a passion for marketing.

35 Great Social Media Infographics


As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. The Social Engagement Spectrum 2. Anyone?

News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile. But how will users respond to the new format? Congratulations!

Understanding the Mechanics of Measurement

Spin Sucks

They must be informed and know which marketing activities work , and which don’t. Expectations are high and companies are figuring out how to deliver deeper insights from data. Forty percent of the respondents said that applying formal processes to gathering, handling and analyzing, and reporting data was a top challenge to measuring the business contribution of marketing.

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1. There is no shortage of data points available… don’t select them all. Social Media Measurement expion social media data social media metrics social media reporting social media reports

Research-Driven Ideas for Social Data


Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community.

Breaking Up Google

Geoff Livingston

The search monopoly impacts almost every part of the Internet, from content creation to email to data collection. Consider how the company uses data sourced from Google+, Android phones, Chrome browsers, organic searches and soon its sensors (via the Nest acquisition ) to customize ads. In doing so, Google pushes the boundaries of fair data use. Google, The Data Bully.

Association TRENDS Social Media Report and Rankings 2012


Back when associations were first starting to adopt social media, we worked with Jeff De Cagna and some other association thought leaders to record examples of what folks were doing on the Association Social Media Wiki. There are thousands of examples now. Usually, we look for outstanding examples where there are deep similarities in terms of goals and strategies. Useful Data

Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Today, my 1,508 Facebook connections are broken into the following categories: Extra-curricular Programs refer to friends I met on vacation, through summer programs, or though other related activities. Jay a.k.a.

How to Sell Smarter Using Social Insights

Convince & Convert

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. great example of a company that did just that is Coca-Cola. Image via Are sales dropping?

Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.  For example, before the first Hunger Games film was released, a number of investors picked up on the fact that related hashtags were trending due a growing interest in the books. In the world of financial investment, timing is everything.