How Data Cleansing Helps Expiring Data and Poor Leads
Convince & Convert
APRIL 22, 2016
Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Like meat on supermarket shelves, milk in the fridge, or prescription medicine sitting in your cabinet at home, all customer contacts and data have a use-by date.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. It’s called a tent pole for a reason: instead of no activity in between major promotions, it just droops a bit to a persistent lower level. Here’s a great example: Gmail. This example might not seem groundbreaking, but it illustrates a key point. Crickets.
Google Activates Their First New gTLD Domain Name
NOVEMBER 24, 2014
Google has activated their first New gTLD domain name, which is nic.google. As an internet marketer, I believe it’s important to let the numbers and the marketing data determine your actions. I’ve been doing a lot of research lately to determine the overall viability and marketability of the New gTLDs. Nic.Google currently redirects to the Google Registry. HTTP/1.1·302·Found
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
But when we gather social media data, it’s hard to argue against the numbers. common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Some of the raw social media data can include: Shares. Likes.
Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Of course, it is safest to assume that all of your internet information and activities are in the public domain and that one must take steps to curtail those that you don’t want publicized. Your search activity will be linked to your account and your identity.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? When you see data like these as regularly as we do, you realize pretty quickly that super influencers are worth engaging. Treat them like the real VIPs they are.
3 Ways Sports Marketers Need To Be Using Instagram Data
MAY 23, 2016
Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers. When looking at periods when your activity was/wasn’t successful, remember the context of the post.
The 5 Pillars Of Your Social Data Framework For An Olympic Strategy
JUNE 17, 2016
Twitter’s active user based has doubled since then and approximately 800 million extra people are now on social networks, so we can expect even more social media data to analyse and act upon this year. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage.
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). The purpose is to establish a common, yet customizable approach to analyzing social data using the most cost-effective methods available.
How and Why Data Syncing Matters to Your Online Community Setup
MAY 28, 2015
This post covers the need-to-know details about the data sync, the most important part of the implementation process. First, let’s define some terms: Data syncing usually means pushing data from your association management system (AMS) or your customer relationship management (CRM) database to your community platform. Why data syncing is so important. Single sign-on. This
12 Facebook Success Factors Based on Real Data
Convince & Convert
MAY 20, 2014
We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Engagement rate allows us to compare a page with 10,000 fans to one with 1M fans based on the likelihood that fans interact with content on a regular basis The spreadsheet ( View in Google Docs ) shows all the raw data. For clarity, I removed the non-English pages, not because they aren’t examples of good performance, but just because I can’t actually evaluate the posts without a ton of Google Translate time.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
After that I’m going to give two examples in different industries showing how you can use these services – and the information they generate – to your advantage. 22 Resources for Data-Mining Your Industry. You can find ideas in literally any niche, with some examples being their finance , gadget and humour sections. Data Mining the Surfing Niche. Spyfu.
How to Improve Social Media Results With Data
FEBRUARY 22, 2016
The key is being data informed. Rather than throwing content at a wall and hoping it sticks, you analyze the data. Andrew Chen explains it this way, “Being data-informed means that you acknowledge the fact that you only have a small subset of the information that you need to build a successful product. While data is concrete, it is often systematically biased.”
How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
Convince & Convert
MAY 10, 2013
This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain , a free guide on how to improve conversion rates and data quality. Listen Now .
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. link] [.]
How to use big data to find sponsors for your podcast and blog
Convince & Convert
AUGUST 18, 2015
hope you’ll agree that it’s a very, very interesting use of big data. For example, Uberflip (which makes killer content hubs, like this one ) is a sponsor of our Content Pros podcast. But lately, I’ve been using big data from Affinio to dig deep and find potential sponsors based on the demonstrated affinities of my fans and followers. Very handy!
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Looking at data from the Webbiquity blog, several trends are apparent. For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. Every blogger wants more traffic. How to get it? So where does blog traffic come from, and how does this change over time?
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Convince & Convert
JUNE 19, 2014
With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. In each section, information icons offer users more background on how the data was complied. Users can also click on the visual to see detailed search trends from each match.
Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights
AUGUST 18, 2016
So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. Let me give you another example. Now they use twitter data to get extremely fast confirmation and send out alerts in record time. Social media can provide a wealth of data, in real time, and advertisers can now tap into it. Applying This Real-Time Data to Marketing. So how can we apply this real-time data to your marketing plan? This level of data tracking allows us to accomplish two things: Advertise Directly to Your Niche. Going Mobile.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like, “How much of my revenue is coming from a particular platform-operating system combination in a particular country?”. With more than 1.5
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. Content aggregation ?). Email.
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition
JULY 27, 2016
billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. Start off by using historical data about your customer base to segment multiple target audiences. To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. Take theSkimm , for example. Get on the same page as your target customers. With roughly 1.65
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Zarrella’s analysis found.
8 Data KPIs Every Blogger Should be Using to Grow Their Blog
SEPTEMBER 1, 2015
In this day and age there are many free tools that provide insights with data that eliminates the need to guess. If you are happy with your bounce rate but still think there is room for improvement, then work harder on driving more relevant visitors to your blog via activities on social media, certain niche forums, and by getting backlinks from other sites in your space. 2. Exit rate.
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Convince & Convert
MAY 6, 2016
Business and customer data has existed for ages. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM. Customer Data is Gold. Driving Results with Data.
Selfies and Beyond: What Americans Are Really Doing With Their Smartphones
The Realtime Report
FEBRUARY 28, 2014
The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. adults by security app Clean Master.
Legal and Ethical Issues in Marketing
MAY 28, 2015
For example, when does data collection become an invasion of privacy? When does promotional activity become a misleading claim? Privacy Concerns and Data Collection Data collection is the first step in any good marketing campaign. Essential data will include information about age, demographic, spending habits, and interests. and 6 p.m. and 5 p.m.
Research-Driven Ideas for Social Data
JUNE 19, 2014
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community.
Influence Met Transparency with @Kred
OCTOBER 2, 2011
Founded in 2007, they providing data mining, analytics, and brand engagement. Example of Top Community Members: There is no influence without transparency. Throughout your Activity Statement you are able to view records of every interaction, giving you a full view of your social presence. PeopleBrowsr is a high-tech social analytics company with a passion for marketing.
35 Great Social Media Infographics
MARCH 3, 2010
As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. The Social Engagement Spectrum 2. Anyone?
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. They’ll have things they like to do, and using our understanding of the data we’ve gathered we can help them predict the result they can expect from it.
CMOs Win When High-Value Customers Are Treated Personally Online
Buzz Marketing for Technology
MARCH 13, 2014
Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets.
Working with Social Media Data: Activity
JULY 26, 2012
All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. In the last post, I wrote about content data , which is the starting point for listening. This time, let's talk about activity. What is activity data? There's little ambiguity in clicking on a Like button, for example.
Association TRENDS Social Media Report and Rankings 2012
MARCH 29, 2012
Back when associations were first starting to adopt social media, we worked with Jeff De Cagna and some other association thought leaders to record examples of what folks were doing on the Association Social Media Wiki. There are thousands of examples now. Usually, we look for outstanding examples where there are deep similarities in terms of goals and strategies. Useful Data
Leicester City: A Tale Of Success, Social Media Affinity, And Crisps
MAY 10, 2016
What can the social media data tell us about those who have followed the club this season? Leicester winning the league triggered an 86% increase in normal Twitter activity in the UK… #havingaparty pic.twitter.com/vGTmtqwq2E. Platform Blog Social Media Data Twitter Analysis— Twitter UK (@TwitterUK) May 2, 2016. Who Should Sponsor Leicester Next? Scenes! RESULT!
5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1. There is no shortage of data points available… don’t select them all. Social Media Measurement expion social media data social media metrics social media reporting social media reports
Understanding the Mechanics of Measurement
JANUARY 14, 2015
They must be informed and know which marketing activities work , and which don’t. Expectations are high and companies are figuring out how to deliver deeper insights from data. Forty percent of the respondents said that applying formal processes to gathering, handling and analyzing, and reporting data was a top challenge to measuring the business contribution of marketing.