Back when associations were first starting to adopt social media, we worked with Jeff De Cagna and some other association thought leaders to record examples of what folks were doing on the Association Social Media Wiki. There are thousands of examples now. Usually, we look for outstanding examples where there are deep similarities in terms of goals and strategies. The wide, global comparison across hundreds of associations that Association TRENDS is now offering in their new  Association Social Media Report 2012: Adoption and Activity Levels, Rankings and Best Practices. MORE >>

Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why Social CRM is a Non Starter in India DNA Story on Indian Consumers Turning to Twitter For Complaint Redressal » Two Paradigms of Digital Activism: Empowering With Information and Engaging With Inspiration (The Freedom Fone Case Study) Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! It’s important to empower 1.2 For more, read my bio. MORE >>

Predicting consumer behaviour has always been an essential activity for organisations as part of their decision making processes. Now organisations can leverage the rich pools of data, particularly from social media, to predict behaviour, find new customers, and improve retention and satisfaction. To answer such questions organisations have tended to rely on traditional market research or looked within their own data sets: sales records, customer service enquiries, credit scores, etc. mobile data from our phones and apps. An example of how this has been done. MORE >>

According to Street Fight, local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer.  For example, 55 percent of recipients would only travel ten minutes to a grocery store, but 60 percent would travel 20 minutes for a live performance. Editor’s note: MobileGroove has partnered with éclat Marketing — a company that has consistently delivered breakthrough PR campaigns based on a deep understanding of developments impacting mobile, technology, and our society at all levels — to bring you Mobile Data Points. MORE >>

Most C-level executives say the three key trends in digital business—namely, big data and analytics, digital marketing and social-media tools, and the use of new delivery platforms such as cloud computing and mobility—are strategic priorities at their companies , according to McKinsey’s first annual survey on the topic. Tons of interesting data in this survey. While 39 percent say their IT functions actively engage with or support these efforts, nearly one-third say the function is supportive but lacks the capabilities to deliver on goals. Featured Humanize Useful Data MORE >>