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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. How has your social data been implemented elsewhere in Microsoft?

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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Examples of successful LinkedIn Groups What are LinkedIn Groups? This creates a robust community within LinkedIn. How to find groups on LinkedIn Method 1.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

But as the example of Apple shows, there are also reason to question those reasons. Apple was supposed to be crushed by larger rivals, particularly after Microsoft developed Windows. Microsoft is looking to acquire Discord , the audio-focused chat platform popular with gamers, which already has more than 140 million users.

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5 ways social media listening increases customer advocacy

Sprout Social

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Suppose Microsoft notices a trend in complaints about Outlook’s new font.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. By measuring your brand sentiment automagically with Hootsuite Insights , for example. It’s about quietly communicating them through everything you share.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

To help you get the creative juices flowing, we’ve developed a list of best in class examples from 10 enterprise brands. #1 TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 6 USC Activates Brand Advocacy. 3 Best Buy Shows They Have Heart.

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