Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 118

Examples Social Media Sentiment Influencer 118

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 98

Influencer Brands Collaboration Authentication 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 106

Process Sentiment Analysis Applications 106

Keyhole.co

JULY 29, 2023

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. They create polls, quizzes, and contests to encourage active participation. Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Sherrilynne Starkie

FEBRUARY 13, 2018

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Today, consultants identify potential partners whose social media activities add value. This means finding opportunities, collaborating on campaigns, sharing content and audience insights.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

MAY 9, 2024

Whatever industry you specialize in, identify the hashtags that your ideal audience members actively use. The basic idea is to create three groups of three hashtags each, with each group focusing on a different aspect of your post. That’s the purpose of this final group of hashtags. What is the 3×3 hashtag strategy?

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Customer sentiment. Guest Post by Ben Chodor. Data that PR professionals should be assessing includes: Newsroom engagement.

Data 231

Data Metrics Press Release ROI 231

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 99

Resources Telecommunications Collaboration Project 99

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Consumers expect that same level of service online.

Social Media 120

Social Media Sentiment Data Team 120

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. This information can then be used to shape everything from campaign creative to new product development. Create for one person, not for many. But what does that look like? ?It

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Koka Sexton

JANUARY 9, 2023

Building customer segments to better target and prioritize marketing activities. Utilizing insights to develop targeted campaigns. Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening.

Patterns 98

Patterns Marketing Focus Group Survey 98

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” or “Which age cohort is most active in sharing our content?” Using social media analytics for cross-channel campaigns. Data drives most decisions in the social media world.

Data 108

Data Social Media Strategy CPC 108

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Measuring Your Influencer Campaigns.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. This may sound self-explanatory but hear us out.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. A had a group of about a dozen members came together for a very lively discussion. Sentiment analysis is another. We all learned a lot.

Policies 231

Policies Project Metrics Sentiment 231

Keyhole.co

FEBRUARY 28, 2024

This includes GenZ and millennials in the age group of 16 to 34. Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. So, how does Duolingo get excellent engagement for most of their campaigns? They add consistent storylines to the mix.

Social Media 105

Social Media Strategy Meme Education 105

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups. How Twitter trending topics work.

Trends 125

Trends Twitter How To Hashtag 125

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Divide them into groups with similar traits. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Divide them into groups with similar traits. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 16, 2023

— Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign. Monitor brand campaigns and conversations on Keyhole 3. A few things to track: Sentiment: How many mentions about your brand are favourable or otherwise. How can businesses measure the ROI of social listening activities?

Fashion 98

Fashion Sentiment Collaboration Policies 98

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. Going a step ahead, LEGO actively advocates for education and social change.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Using social media analytics for cross-channel campaigns Social media analytics can deliver some ideas for your cross-channel media strategy.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

FEBRUARY 1, 2022

million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. Assess follower count.

Marketing 103

Marketing Authentication Template Templates 103

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. The problem was eventually traced back to a configuration change, which caused a sudden increase in activity on the company’s database infrastructure.

Examples 107

Examples Brands Sentiment Reputation 107

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

FEBRUARY 26, 2024

The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns. However, their Facebook group is where their marketing efforts shone. Their target audience is sexually active people looking to spice up their sex lives. Let’s break it down: 1.

Social Media 59

Social Media Strategy UGC Influencer 59

Keyhole.co

APRIL 26, 2023

Facebook Analytics is the updated social media reporting tool that groups together all your Facebook pages, pixels, and apps to give you a complete picture of how users interact with these platforms over time. It makes monitoring and reporting very easy, which means you can keep improving your Facebook marketing campaigns.

Analytics 52

Analytics Data Facebook How To 52