Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Audiense

MAY 31, 2018

This week we publish the last post in this series about insights activation. Once a campaign is finished it’s time to analyze and evaluate the results obtained with the marketing actions you carried out. Has it been a successful campaign whose objectives were achieved?

Case Study 68

Case Study Campaign Activities Study 68

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? If you’re marketing an outdoor activities brand like Yakima Racks, focus on social users who love adventuring out in the world. Designing a Summer-Specific Influencer Campaign. Start with these tips. Find the Right Influencers for Summer.

Influencer 95

Influencer Campaign Apparel Travel 95

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. B2B companies have an attention problem.

Campaign 147

Campaign Marketing B2B Conference 147

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Your performance goal does. Don’t get cute.

Eventful 193

Eventful Conversation Campaign Types 193

Keyhole.co

MAY 29, 2023

billion monthly active users. The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1

Campaign 52

Campaign Social Media Hashtag Trends 52

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 367

Marketing Syndication Adwords News 367

Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Work With Diverse Influencers.

Campaign 77

Campaign UGC Marketing Authentication 77

Ignite Social Media

OCTOBER 2, 2023

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. When we turn back to eMarketer data, Millennials lead the pack as the largest user group on social media, totaling 69.7 Some even argue that advertising on Facebook for this demographic is a futile endeavor. million users.

Data 154

Data Facebook Reddit Social Networking 154

Bill Hartzer

OCTOBER 5, 2023

Notably, in urban settings, sports celebrities have gained popularity, especially among Gen Z and Millennials who admire active lifestyles. YouTube emerged as the most popular social media platform across different age groups, with 87% of Gen Z, 72% of Millennials, and 47% of Gen X using it.

Research 148

Research Influencer Social Media Sports 148

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 102

Influencer Brands Collaboration Authentication 102

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. She’s also a committee member of Black@, a Sprout community resource group.

Social Media 111

Social Media Authentication Communities Campaign 111

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends.

Campaign 255

Campaign Social Media Tips Transportation 255

ProBlogger

JUNE 17, 2021

The post A Cool Tool for Monetizing Your Facebook Group appeared first on ProBlogger. Do you have a Facebook group? We’ve been testing a pretty cool tool that does exactly this, allowing you to create Facebook group funnels in minutes. Having a Facebook group can be great for building a community around your blog.

Groups 48

Groups Groups Tools Facebook 48

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. Despite its decline in users, nearly every industry on the planet is active on Pinterest, and some industries have been more successful than others. Campaigns are the highest level of advertising structure on Pinterest. Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Convince & Convert

SEPTEMBER 30, 2021

Remember: Those who are paying attention to your channels are not necessarily who is the most active. . Peers from a group, event, or networking event. Join adjacent and industry groups of your target personas. In social selling, we must dive into our respective audiences outside of the brand pages. . Co-workers and colleagues.

Skills 194

Skills Groups Groups LinkedIn 194

Social Media Strategies Summit

JUNE 8, 2023

As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.”

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

APRIL 9, 2020

Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.

Survey 200

Survey Social Media Groups Groups 200

Jon Loomer

MAY 16, 2022

Meta says that it will allow businesses to send promotional message campaigns from Messenger to customers who opt in. Options for selecting the group of people that will receive the message. These are defined groups, presumably from specific opt-in forms (more on that unknown in a bit). Understand that this is not an ad.

Features 195

Features Marketing Groups Groups 195

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. When creating these audiences, many have options for autorefresh (on by default) and allowing them to be used in Reach & Frequency campaigns (off by default). App Activity. Let’s cover these audiences now… Customer File.

Eventful 207

Eventful Engagement Organization Groups 207

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. With 800 million monthly active users, TikTok beats LinkedIn ( 660+ million ), Reddit ( 430+ million ), Snapchat ( 218+ million ), Twitter ( 340+ million ), and Pinterest ( 322+ million ). . Creating a new ad campaign. important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

NOVEMBER 12, 2023

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Think of a brand collaboration as a group project. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations.

Collaboration 111

Collaboration Brands Fashion Sports 111

agora pulse

MARCH 25, 2020

Consider going more into Pinterest, YouTube, and Google instead—where people are actively searching rather than being interrupted with your ad. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf. Crisis Checklist Before Pausing Ad Campaigns.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Mindjumpers

MAY 23, 2012

At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company. Similar Posts: Anthon Berg Celebrates the Generosity With The New Campaign.

Groups 228

Groups Groups Campaign Travel 228

Sprout Social

FEBRUARY 11, 2021

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove.

Campaign 108

Campaign Groups Groups Communities 108

Ignite Social Media

JULY 6, 2022

If you want successful marketing campaigns, you must choose the best platforms to advertise your products. Not just that, your campaigns should be compelling to draw in the target audience and fuel engagement. The key to a successful presence on this platform is providing valuable information and support to your connections and groups.

B2B 96

B2B Platform Social Media YouTube 96

Jon Loomer

FEBRUARY 15, 2023

I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. We’re going to use the Trigger Group trigger type. To do that, create an Engagement campaign. Targeting If you run any remarketing ads, one group of people to consider targeting would be those who are most engaged.

Eventful 179

Eventful Aggregator Google Conversation 179

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 102

Resources Telecommunications Collaboration Project 102

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Parade in the Metaverse.

Industry 110

Industry Examples Real Estate Brands 110

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. For instance, if one group makes up 50% of your business, half your social content should be aimed at them.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JULY 15, 2020

Then you can follow the steps below to create TikTok ads: Step 1: Create a new campaign. Start by creating an ad campaign under the “Campaigns” tab and clicking on the “Create” button. This will give you the option to choose your campaign objective – whether you want to drive traffic, conversions or app installs.

Advertising 140

Advertising How To Campaign Hashtag 140