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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. It’s another metric of efficiency for brand ad campaigns. This is an attribution model that track conversions within a 7-day window after a viewer sees or clicks on your ad. Crediting the last interaction (like a click or view) for a conversion.

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful.

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

They can be highly effective for well-structured campaigns that align with their userbase. You can take advantage of this to ensure that your target audience is seeing your content when they’re actively interested in. Timing is a massive part of the equation when you want to drive conversions through PPC ads.

Reddit 115
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads?

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads?

ROI 108
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

and the app is trending towards 1B active users by the end of the year. For context, Instagram’s current active users base is 1B and it’s been around twice as long as TikTok.). Follower Activity: Times and days that your followers are most active on TikTok. Gender: Distribution of your followers by gender.

Analytics 154