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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. The same if you cut your CPC or Cost Per Add to Cart in half. Be careful.

Metrics 164
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

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The Facebook Ads Metrics That Matter

Jon Loomer

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. CPC (Cost Per Link Click). Purchase Conversion Value.

Metrics 212
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. It’s another metric of efficiency for brand ad campaigns. This is an attribution model that track conversions within a 7-day window after a viewer sees or clicks on your ad. Crediting the last interaction (like a click or view) for a conversion.

CPA 124
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A Message for Agencies: What Are You Scared Of?

Jon Loomer

You think that the way that you set up campaigns is special. Your basic campaign setup does not make you unique. And they build all of the events, custom conversions, and audiences from scratch. “But I don’t want them to see how I set up their campaigns.” Your client sees how you set up their campaigns.

CPC 141
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful.

Cost 95