The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. It would be best to incorporate several tips when using TikTok to strengthen your brand. Tiktok Strategies That Will Help in Strengthening the Brand. Though views and likes are important, brands are looking for more.

Brands 91

Brands How To Hashtag Influencer 91

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. However, Facebook Stories has since amounted to roughly 500 million daily active users. Twitter, LinkedIn, and YouTube now have their own Stories feature. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Positioning: Lärabar as a Lifestyle Brand. Let’s dive in.

Brands 183

Brands Apparel Creative Commons Consultant 183

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality. Image source.

Instagram 234

Instagram Brands Real Estate Remix 234

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Brands 130

Brands How To Authentication Exercises 130

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Likeable

OCTOBER 14, 2020

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Companies used to pause ads whenever a catastrophe happened. Indonesian Tsunami?

Brands 127

Brands Marketing Message Boards Advertising 127

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

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Class LinkedIn Brands Microsoft 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. Who is not currently on TikTok, however, are brands ! Brand Watch-Outs.

Marketing 217

Marketing Authentication Trends Feed 217

Ignite Social Media

OCTOBER 13, 2020

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. This campaign was perceived as sexualizing children by some audience members which puts the brand at risk.

Campaign 106

Campaign Brands Press Release UGC 106

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. Consumers are quick to see right through hollow brand activism. Responsive brands breed trust.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. Simple and effective.

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Reddit Brands Meme Forums 100

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B 136

B2B Brands Marketing How To 136

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. It can make or break a brand. One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans.

Company 89

Company Social Media Instagram Social Media Management 89

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 125

Social Media Sentiment Data Team 125

Jon Loomer

DECEMBER 18, 2023

Meta ads are challenging for service companies that you only need at unexpected times. Brand Awareness This item includes several things within it. When I say you should prioritize brand awareness, I mean that this brand already has raving fans. The company has invested in their organic social channels. No problem.

Construction 186

Construction Advertising Industry API 186

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

Products 72

Products Company Statistics Survey 72

The Realtime Report

JUNE 6, 2014

billion monthly active users. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Millennials Are 56% More Likely To Find Brand Content On Social Networks. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23

Social Networking 181

Social Networking Tumblr Brands Content 181

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” What does it say about the way brands co-opt BIPOC culture? She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Even the majority of our own team fit within that demographic.

Social Media 123

Social Media Survey Education Team 123

Convince & Convert

OCTOBER 9, 2017

Over half of millennials are active users on Instagram. ” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

B2B 159

B2B Instagram Brands Hubspot 159

Convince & Convert

APRIL 20, 2016

While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. These latte-sipping ladies like their content crisp and clean and are most active at the beginning of the week. Highly active on weekends, these young gamers are likely hitting the books during the week.

Feed 60

Feed Feedly Instagram How To 60

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. Consistent branding is known to increase revenues by as much as 33%. Email Address.

Template 62

Template Templates Strategy Brands 62

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. What metrics should we track to measure social media success? ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By

Social Media 109

Social Media Content How To Hotels 109

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator. Listen Now .

Activities 143

Activities Social Media Mobile Geotagging 143

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. The more active interactions, such as shares, comments, and reactions, a post has, the more people will see the post. Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117