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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Watch for mentions of your brand.

B2B 154
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Monitor competitor activity.

Sentiment 142
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Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Keyhole.co

Twitter: 288.34K LinkedIn: 15 million TikTok: 25.9K It’s interesting to note the millions of followers Nestlé has on Facebook and LinkedIn, whereas these numbers are lesser compared to its followers on other platforms. With active posting and content curation, the brand is adept at grabbing attention. million YouTube: 27.8K

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong. Re-active engagement and Pro-active engagement, both necessary for a truly engaged social presence. ISMA: You mentioned pro-active and re-active engagement.

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5 Ways to Battle Social Media Stump

Harp Interactive

There are literally thousands of social media sites other than the top five (Facebook, Twitter, LinkedIn, YouTube and WordPress) and more being born every day. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand. Take Advantage of Second Tier Sites. You can read it here.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Just 10 (15%) of these event professionals maintain active Twitter accounts.

Team 160