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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154
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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Monitor competitor activity. Identify trending topics.

Sentiment 142
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users.

Team 160
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Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Keyhole.co

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. Twitter: 288.34K LinkedIn: 15 million TikTok: 25.9K With active posting and content curation, the brand is adept at grabbing attention.

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GDPR and social media: What marketers need to know

Sprout Social

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

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5 Ways to Battle Social Media Stump

Harp Interactive

There are literally thousands of social media sites other than the top five (Facebook, Twitter, LinkedIn, YouTube and WordPress) and more being born every day. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand. Take Advantage of Second Tier Sites. You can read it here.