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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. Budweiser did this with its own NFT launch , which featured 1,936 unique digital cans — a reference to 1936, the year the first Budweiser can was created. Otherwise, you run the risk of it coming across as inauthentic.

Examples 177
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5 ways to create better buyer personas with social media data

Sprout Social

A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach.

Data 141
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Five Social Channels You May Not Know About

Ignite Social Media

In longer form, Sina Weibo is one of the most popular social media sites in China and is commonly referred to as the “Chinese Twitter”. The microblogging site launched in August of 2009 and as of May 2017 had 340 million active monthly users. That’s a pretty big deal right?

Tweetdeck 112
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How to Build a Brand Community for your B2B Business

Oktopost

Once they begin following all of your content, they move up the ladder in the customer journey from passive prospects to active brand loyalists. . At the highest level of commitment, these dedicated followers will become passionate brand ambassadors who actively recruit new organic followers to your customer base.

B2B 121
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How to Stop Google from Using Your Photo in Ads

Bill Hartzer

They can use your photo (avatar) or your name in an advertisement for that business. I have set up a Google+ business page called Bill Hartzer, so that is why they are referring to my business page in this email: An Update for Google+ Page Owners and Managers. I actually liken this to what Facebook has done (and is doing).

Google 153
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Measuring Engagement

Proactive Report

refer your company to their friends. So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Invite / Refer (a friend). Key page activity (post-activity). make a noise.

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Measuring Engagement

Proactive Report

refer your company to their friends. So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Invite / Refer (a friend). Key page activity (post-activity). make a noise.